--- title: "Marketing Architects: TV Advertising Blog | Tilly DeNardo" description: As Director of AI Product Optimization, Tilly builds AI-powered tools that improve performance for Marketing Architects clients. With a background in SEO, UX, and website optimization, she develops solutions that help brands test faster and scale more efficiently. image: https://blog.marketingarchitects.com/hubfs/MA_Logo_1200.jpg --- [![MA\_Horizontal\_RGB\_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) # Transformation starts here. - [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (52)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [Conversion Tech](https://blog.marketingarchitects.com/blog/topic/conversion-tech) [Read More →](https://blog.marketingarchitects.com/blog/qr-codes-and-tv-advertising) ## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust) Raise your hand if you've ever stopped buying from a brand because it lost your trust. ## Tilly DeNardo ![Tilly DeNardo](https://blog.marketingarchitects.com/hubfs/Headshot_Tilly-1.jpg) As Director of AI Product Optimization, Tilly builds AI-powered tools that improve performance for Marketing Architects clients. With a background in SEO, UX, and website optimization, she develops solutions that help brands test faster and scale more efficiently. [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Linkedin%20(1)%20(1).png)](https://www.linkedin.com/in/m-j-story/) ### Recent Posts: ## [Scan, Connect, Engage: The Power of QR Codes in Advertising](https://blog.marketingarchitects.com/blog/qr-codes-and-tv-advertising) While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t... [All posts](https://blog.marketingarchitects.com/blog/all) ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Why your business plan should fit on a napkin](https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin) One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His... ## [6 marketing lies DME companies shouldn’t believe](https://blog.marketingarchitects.com/blog/6-marketing-lies-dme-companies-shouldnt-believe) Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a... ## [How to name a no. 1 brand](https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand) What do all champion brand names have in common? 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