The demand ceiling every brand hits

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk about “future demand.” He argues that marketers who chase only today's buyers eventually run o...

Tilly DeNardo

Tilly DeNardo

As Director of AI Product Optimization, Tilly builds AI-powered tools that improve performance for Marketing Architects clients. With a background in SEO, UX, and website optimization, she develops solutions that help brands test faster and scale more efficiently.

Recent Posts:

Scan, Connect, Engage: The Power of QR Codes in Advertising

While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...