contact us

Transformation starts here.
Read More →

When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Tilly DeNardo

Tilly DeNardo

Director, AI Product Optimization

Recent Posts:

Scan, Connect, Engage: The Power of QR Codes in Advertising

While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t...
All posts

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...