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TV Creative Pretesting is No Longer Optional
You've just invested hundreds of thousands of dollars in a stunning new TV commercial. The production value is pristine, the talent’s perfect, and your team absolutely loves it. Six weeks la...
Tilly DeNardo
Associate Director, Product Optimization
Recent Posts:
Scan, Connect, Engage: The Power of QR Codes in Advertising
While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t...
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