Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about the challenges and opportunities surrounding TV advertising in the digital age.
Angela, alongside hosts Marc Binkley and Vassilis Douros, examines the benefits of linear and connected TV advertising, fragmentation of the media landscape, the enduring value of traditional TV, and innovative methods for pretesting TV creative.
Next, they shift the conversation to an analysis of Super Bowl advertising strategies, where Angela breaks down why certain commercials succeed, such as Budweiser’s Clydesdale ads, and compares the effectiveness of different brands’ approaches during this high-stakes event.
Listen in for Angela’s advice on media planning, the optimal frequency for ad exposure, and strategies for small businesses looking to enter connected TV advertising.