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Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiveness lens. What worked? What didn't? And what can we all learn from the biggest advertising...
Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...
Modern TV media buying decoded
Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...
Why fragmentation isn't killing your marketing
Media fragmentation has marketers spiraling. Everyone's worried about declining reach and the death ...
When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to conne...
How to Measure TV Advertising's Long and Short Results
TL;DR Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing b...
Why creative awards don't guarantee growth
Creative effectiveness isn't what most people think. This week, Steve Babcock, our Chief Creative Of...
Why Broad Reach Matters More Than Ever for Marketers
TL;DR Most brands have more potential customers out-of-market than in-market at any time, making gro...
Your brand isn't too big to grow
Brand growth for mature companies isn't a miracle. It's just really hard. This week, we're exploring...
ChatGPT is changing search
This week, we're talking with Josh Blyskal from Profound about the seismic shift happening in search...
Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying
This integration drives app-level supply insights, better campaign control, and outcome-driven autom...
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