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Distinct isn't enough
Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief growth officer joins us to make the case for useful-but-imperfect evidence, then shares new r...
Distinct isn't enough
Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief gro...
Aprio Invests in National Brand Campaign as Firm Continues Rapid Growth
New Connected TV campaign introduces Aprio's Account for Anything™ brand platform to business owners...
We might be media quality skeptics
Everyone in the industry throws the word "quality" around. Almost no one defines it the same way twi...
What Cannes 2026 means for your strategy.
Our media team just got back from Cannes, and we asked them to help us separate the real signals fro...
A Guide to Evaluating a Linear TV and CTV Advertising Partner
Three partner types exist: omnichannel agencies, self-serve platforms, and TV specialists. Ask five ...
The demand ceiling every brand hits
This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk abou...
Marketing Architects shares how Annika® evolved to address CTV's toughest challenges
TV agency Marketing Architects shares an inside look at how Annika, its proprietary DSP, tackles str...
Why 'purpose' might be doing more harm than good
This week, we're questioning one of marketing's most popular ideas: brand purpose. Writer and creati...
Linear TV and CTV Advertising: Answers to Marketers’ Biggest Questions
Buying linear TV and Connected TV separately ignores how people actually watch TV, resulting in dupl...
Watch: An Ecommerce Brand’s Guide To TV Measurement
Quick gut check for every performance marketer. You can cite your social CAC by channel down to the ...
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