Is your ad budget going to waste?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Is your ad budget going to waste?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Peter Field on how TV can outperform digital

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Webinar: Unlocking TV Effectiveness in the New Era

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...

What happened to marketing’s seat at the table?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The Case for TV as a Strategic Growth Driver

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

It's Time For Marketers to Redefine 'TV' and Embrace its Complexity

As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...

Is AI overhyped or the biggest development of our lifetimes?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

How to Run an RFP for Your TV Advertising Campaigns

Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...

Watch: Press Play on Effective TV Advertising at Brandweek

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

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