Marketing Architects: TV Advertising Blog

Can you advertise your way to trust?

This week, we're digging into brand trust with Catrina McAuliffe, SVP of Brand Strategy at Marketing...

This week, we're digging into the science of ad personalization. A meta-analysis of 53 studies tells...

TV agency Marketing Architects shares a new AI tool that lets brands customize TV creative without s...

Companies that separate brand and performance marketing make both less effective. TV advertising bui...

Everyone has an opinion on CPMs these days, and most of them are pretty strong. This week, Chief Med...

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV....

This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....

The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the 5% of...

Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...

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