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Ritson goes back to the marketing basics
Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...
Ritson goes back to the marketing basics
Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...
Marketing Architects Expands Nielsen Relationship to Include Media Data Engine
The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s...
The psychology your campaigns are missing
This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...
Watch: Stop Over-Targeting and Let TV Creative Drive Results
Third-party audience data used for targeting are less accurate than most marketers assume. One study...
Awareness is high. So what?
This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...
Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...
Are you marketing to the wrong customers?
This week, we're covering the principles that the best marketers keep coming back to, no matter how ...
Stop over-targeting. Start reaching.
This week, we're tackling a question that trips up even the most experienced marketers: how do you a...
Targeting Precision is Overrated for Connected TV Advertisers
Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...
No More Mild Marketing
This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...
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