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Watch: TV Like Digital and Other Connected TV Myths
Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...
Watch: TV Like Digital and Other Connected TV Myths
Many brands buy Connected TV like digital advertising when it should be bought and measured like TV....
What the 95/5 rule means for you
This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....
The 95-5 Rule Isn't Just for B2B. It Should Shape B2C Strategy, Too.
The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...
B2B Marketing Needs to Rethink Reach, TV and Mental Availability
TL;DR 95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the...
The case against media flighting
Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...
What your CFO thinks of your marketing pitch
This week, we sat down with our own CFO, Brent Longval, to find out how finance really evaluates mar...
What Transparent TV Measurement Really Looks Like
TL;DR Transparent TV measurement gives advertisers access to granular campaign data, including airin...
Ready to MOO your marketing forward?
This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...
Where brand actually happens
This week, we're exploring where brand actually happens, whether it be in the store, on the search r...
Is your Super Bowl ad worth it?
Premium media placements promise big impact. Super Bowl spots, primetime NFL, major live events. But...
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