Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Remember when TV advertising was all about gut feelings, big budgets, and hoping viewers weren't in ...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...