Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Many marketers think creative wins campaigns.

What if the problem isn’t that your brand campaigns don’t drive sales? Or that your performance mark...

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...

Anyone heard that TV's dead?

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Remember when TV advertising was all about gut feelings, big budgets, and hoping viewers weren't in ...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...

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