Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...

This week, we're exploring where brand actually happens, whether it be in the store, on the search r...

Premium media placements promise big impact. Super Bowl spots, primetime NFL, major live events. But...

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...

Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...

Media fragmentation has marketers spiraling. Everyone's worried about declining reach and the death ...

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to conne...

TL;DR Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing b...

Creative effectiveness isn't what most people think. This week, Steve Babcock, our Chief Creative Of...

TL;DR Most brands have more potential customers out-of-market than in-market at any time, making gro...

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