Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...

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