Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. ...

This week, we're talking with Dagmara Szulce of the ANA and Daniel Sills of NewtonX about their new ...

This week, we're tackling one of advertising's oldest arguments: what actually makes creative "good"...

Astudy of 500 marketing and creative professionals validates a framework for creative quality, givin...

Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief gro...

New Connected TV campaign introduces Aprio's Account for Anything™ brand platform to business owners...

Everyone in the industry throws the word "quality" around. Almost no one defines it the same way twi...

Our media team just got back from Cannes, and we asked them to help us separate the real signals fro...

Three partner types exist: omnichannel agencies, self-serve platforms, and TV specialists. Ask five ...

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk abou...

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