Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...

The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s...

This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...

Third-party audience data used for targeting are less accurate than most marketers assume. One study...

This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...

This week, we're covering the principles that the best marketers keep coming back to, no matter how ...

This week, we're tackling a question that trips up even the most experienced marketers: how do you a...

Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...

This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...

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