Some marketers are turning to digital advertising to complement evolving print efforts. Or turning to print to reduce reliance on digital. But there's another traditional channel that's been evolving right alongside print over the years: TV advertising.
It's time performance marketers give TV another look. This whitepaper includes:
- Why traditional mediums like print are making a comeback.
- The challenges of relying too heavily on any one channel (whether that's print or digital advertising).
- The benefits of TV advertising, including increased brand trust and greater marketing effectiveness.
- How TV advertising can support print advertising.
- Why print advertisers transition well to TV thanks to shared marketing principles.