Marketing Architects: TV Advertising Blog

Chuck's Wednesday Wisdom: right vs. left brain marketing

Written by Chuck Hengel | 11/1/17 6:57 PM

We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing world in which we are driven by data, how do we not lose the value of right-brained decisions? Is it possible to create models that replicate the kind of judgement the right brain provides us? Watch this edition of Chuck's Wednesday Wisdom to learn more.