Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Chuck Hengel

Chuck Hengel

Founder & CEO

Recent Posts:

Does TV Advertising Still Matter?

Sometimes, it’s easy to question TV’s value as a marketing channel when thinking about the popularit...

How Performance Should Inform Your TV Campaign

When it comes to marketing, do what works.

How To Design An Accountable TV Campaign

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...

3 Types of Businesses That Should Be on TV

Not every business should advertise on TV, but several types tend to overlook the channel in their s...

Rethinking the Power of TV Advertising

What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

It's not Google's fault they arbitrage your marketing results

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

The supreme secret to success on TV: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

TV Campaign Helps Touch of Modern Reach Major Milestone

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Chuck's Wednesday Wisdom: 2018 wrap-up

A lot happened in the marketing world in 2018.... Hear what our CEO thinks the largest trends were, ...

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