Not every marketing podcast is designed to make you a better marketer.
They'll tell you about the latest AI tool. The newest social platform. That one weird trick for going viral. But they won't tell you whether any of it actually grows your business.
Because that question is a little harder to answer. It requires research. Data. Results that hold up beyond a single campaign.
So, we found eight podcasts that are all about marketing effectiveness. Shows hosted by people who've done the work to measure what matters. Who know the difference between a marketing trend and a marketing principle. Shows that will, in fact, make you a better marketer.
The WARC Podcast
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The WARC Podcast gets straight to what makes marketing work. Hear top marketers and creative minds reveal the secrets behind award-winning campaigns, breakthrough ideas, and strategies that drive results.
Favorite episode: "TV as a Full-Funnel Channel" features our very own CEO, Angela Voss, as she joins WARC’s Ann Marie Kerwin and Alex Brownsell to discuss why TV remains a powerful full-funnel performer and how marketers can rethink its role in driving both brand and performance growth.
Lab-Grown Marketing
Lab-Grown Marketing is where B2B marketing meets scientific rigor. Hosts Peter Weinberg and Jon Lombardo challenge industry myths and share evidence-based insights on everything from distinctiveness and category entry points to how buyers make decisions.
Favorite episode: In "Think Like a Buyer, Not a Brand" Peter and Jon reveal why most marketers misunderstand their customers and how focusing on how buyers think can transform your approach to brand building and demand generation.
The Sleeping Barber Podcast hosts Marc Binkley and Vassilis Douros guide you through the sharp intersection of strategy, marketing effectiveness, and creative impact. Each week they dive into real-world case studies, industry news, and thought leader interviews to offer practical insights for today’s marketers.
Favorite episode: "The 8 Fundamentals of Marketing Effectiveness" breaks down the principles that separate high-performing brands from everyone else. Marc and Vassilis give you a practical framework for building stronger brands and driving growth.
Uncensored CMO lifts the lid on what marketing leaders really think. Host Jon Evans sits down with the biggest names in the industry to uncover honest insights, bold opinions, and the stories behind the campaigns that changed the game.
Favorite episode: "70 Years of TV Advertising" features Jon Evans in conversation with Dame Carolyn McCall, CEO of ITV. They discuss television's enduring power, how advertising has evolved across seven decades, and what makes the greatest ads timeless.
The Marketing Week Podcast challenges marketers to think deeper about their craft. Hosted by the editorial team behind Marketing Week, it dives into the forces shaping the industry, mixing sharp analysis with unfiltered conversations from the front lines of marketing.
Favorite Episode: "How Can Marketing Fix Its Effectiveness Skills Gap?" unpacks new research showing why so many marketers struggle to prove impact. The hosts discuss what it takes to close the gap between marketing ambition and measurable results.
WFA’s Better Marketing Podcast
Hosted by David Wheldon, president of World Federation of Advertisers (WFA), this podcast digs into the big, often messy questions about marketing: What drives growth? How do brands stay relevant? Each episode speaks with the leaders calling the shots and the evidence behind why some of the biggest campaigns hit while others flop.
Favorite Episode: "On Being AI-able" brings together David and marketing professor Mark Ritson (plus his AI alter ego) to discuss creativity's future, synthetic data, and what AI actually means for marketing effectiveness.
That’s What I Call Marketing spotlights the people and ideas moving marketing forward. Host Conor Byrne interviews CMOs, founders, and creative leaders to unpack the strategies, stories, and lessons behind effective brands and campaigns.
Favorite Episode: “The Power of Marketing Effectiveness" finds Byrne digging into distinctiveness, memory and measurement with Tom Roach, one of the field's clearest voices on what works. It's a practical, no-nonsense playbook for building brands that perform.
The Marketing Architects Podcast
Okay, fine... we added our own podcast to the list. But only because it belongs here. Promise.
The Marketing Architects Podcast settles marketing's biggest debates with data, not opinions. Hosts Angela Voss, Rob DeMars and Elena Jasper tackle effectiveness research, case studies and behavioral science to answer tough questions like: should you prioritize targeting or reach? Does creative or media matter more? How do you actually measure TV?
Favorite episode: "The Practicalities of Combining Brand and Sales" cuts through the false choice between brand and performance, revealing why they work best together and how TV unites them across the funnel.
