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Your attention strategy is probably backwards

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital

Partnership brings together brand and performance expertise across TV and digital advertising.

BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Awareness

The HR platform steps into the TV advertising spotlight with a bold new strategy.

American Standard Launches First TV Campaign for Shower Remodels

The national TV campaign highlights a lifetime warranty and end-to-end service delivered by American...

National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

Trust & Will's 'Make it Count' Campaign Wins Creative Awards

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

Underoutfit Launches First National TV Campaign to Build on Explosive Growth

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...

Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative

TV agency Marketing Architects and product development incubator Misfits & Machines build genera...

GOVX Extends Its Mission on TV with Marketing Architects

GOVX launches a national TV campaign to connect military and first responder communities with discou...

Marketing Architects Builds Annika Audience™ For Unified TV Buying

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...

Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'

TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...
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