--- title: "Marketing Architects: TV Advertising Blog | News" description: News | Learn from our experts about how to harness the power of TV advertising. This blog covers creative, media, conversion and analytics TV best practices. image: https://blog.marketingarchitects.com/hubfs/MA_Logo_1200.jpg --- [![MA\_Horizontal\_RGB\_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) # Transformation starts here. - [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (52)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [News](https://blog.marketingarchitects.com/blog/topic/news) [Read More →](https://blog.marketingarchitects.com/blog/soclean-launches-national-tv-campaign-to-reach-millions-of-cpap-users) ## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust) Raise your hand if you've ever stopped buying from a brand because it lost your trust. ## [SoClean Launches National TV Campaign to Reach Millions of CPAP Users](https://blog.marketingarchitects.com/blog/soclean-launches-national-tv-campaign-to-reach-millions-of-cpap-users) The first and only FDA-cleared device of its kind for CPAP hoses and masks\*\* launches on national TV... ## [Marketing Architects Research Gives Humans and AI a Shared Language for Creative Quality](https://blog.marketingarchitects.com/blog/marketing-architects-research-gives-humans-and-ai-a-shared-language-for-creative-quality) Astudy of 500 marketing and creative professionals validates a framework for creative quality, givin... ## [Aprio Invests in National Brand Campaign as Firm Continues Rapid Growth](https://blog.marketingarchitects.com/blog/aprio-invests-in-national-brand-campaign-as-firm-continues-rapid-growth) New Connected TV campaign introduces Aprio's Account for Anything™ brand platform to business owners... ## [Marketing Architects shares how Annika® evolved to address CTV's toughest challenges](https://blog.marketingarchitects.com/blog/marketing-architects-shares-how-annika-evolved-to-address-ctvs-toughest-challenges) TV agency Marketing Architects shares an inside look at how Annika, its proprietary DSP, tackles str... ## [Marketing Architects Expands Nielsen Relationship to Include Media Data Engine](https://blog.marketingarchitects.com/blog/marketing-architects-expands-nielsen-relationship-to-include-media-data-engine) The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s... ## [Marketing Architects Adds Reach Index Optimization for Smarter TV Buying](https://blog.marketingarchitects.com/blog/marketing-architects-adds-reach-index-optimization-for-smarter-tv-buying) TV agency Marketing Architects announces a new media-buying capability that automatically directs me... ## [Marketing Architects Launches Mass Customizer to Balance Reach and Relevance on TV](https://blog.marketingarchitects.com/blog/marketing-architects-launches-mass-customizer-to-balance-reach-and-relevance-on-tv) TV agency Marketing Architects shares a new AI tool that lets brands customize TV creative without s... ## [Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying](https://blog.marketingarchitects.com/blog/marketing-architects-partners-with-jounce-media-for-greater-transparency-in-ctv-buying) This integration drives app-level supply insights, better campaign control, and outcome-driven autom... ## [Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital](https://blog.marketingarchitects.com/blog/marketing-architects-and-new-engen-join-forces-to-help-brands-connect-tv-and-digital) Partnership brings together brand and performance expertise across TV and digital advertising. ## [BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Awareness](https://blog.marketingarchitects.com/blog/bamboohr-and-marketing-architects-launch-first-national-tv-campaign-to-build-brand-awareness) The HR platform steps into the TV advertising spotlight with a bold new strategy. [All posts](https://blog.marketingarchitects.com/blog/all) [Next](https://blog.marketingarchitects.com/blog/topic/news/page/2) ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Why your business plan should fit on a napkin](https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin) One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His... ## [6 marketing lies DME companies shouldn’t believe](https://blog.marketingarchitects.com/blog/6-marketing-lies-dme-companies-shouldnt-believe) Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a... ## [How to name a no. 1 brand](https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand) What do all champion brand names have in common? They’re memorable, they make you feel something and you ... 110 Cheshire Lane, Suite 200 Minneapolis, MN 55305 952-449-2500 info@markarch.com © 2020 Marketing Architects ![Marketing Architects](https://blog.marketingarchitects.com/hubfs/azure-site/MA-stacked-Logo2X.png "Marketing Architects") [![email us](https://blog.marketingarchitects.com/hubfs/footer-ermail.png "email us")](mailto:info@markarch.com) [![Facebook](https://blog.marketingarchitects.com/hubfs/footer-facebook.png "Facebook")](https://www.facebook.com/MarketingArchitects/) [![LinkedIn](https://blog.marketingarchitects.com/hubfs/footer-linkedin.png "LinkedIn")](https://www.linkedin.com/company/marketingarchitects) [![Twitter](https://blog.marketingarchitects.com/hubfs/footer-twitter.png "Twitter")](https://twitter.com/markarch) [![Instagram](https://blog.marketingarchitects.com/hubfs/footer-instagram.png "Instagram")](https://www.instagram.com/marketing_architects/) ![Marketing Architects, Inc. BBB Business Review](https://seal-minnesota.bbb.org/seals/blue-seal-280-80-bbb-96126640.png) [privacy policy](https://www.marketingarchitects.com/privacy-policy) ```json { "@context" : "http://schema.org", "@type" : "Organization", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "customer service", "telephone" : "+1-952-449-2500" } ], "logo" : "https://www.marketingarchitects.com/hs-fs/hubfs/MA_Logo_0117_RGB-small.png", "url" : "https://www.marketingarchitects.com/" } ```