Marketing Architects: TV Advertising Blog

Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...

Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...

The statement "I know half my advertising is working; I just don't know which half" takes on new sig...

You’re preparing to launch a TV campaign. You have an incredible commercial that highlights your bra...

After investing in a big marketing initiative like TV advertising, the most disappointing outcome is...

Data is the most powerful tool available to marketers today, and there’s never been more of it. But ...

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...

Let’s not sugarcoat it: measuring TV advertising performance is tough. As much as we may wish otherw...

Every year, CMOs are being asked to achieve bigger outcomes with smaller marketing budgets. They’re ...

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