Marketing Architects: TV Advertising Blog

6 Ways Technology is Transforming TV Advertising

It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...

While QR codes have been around for almost 30 years, their adoption was rapidly accelerated during t...

It was 2020. With a global pandemic pushing people toward contactless interactions whenever possible...

Before the internet, response to TV commercials was measured based on call volume. Today, advertiser...

All-Inclusive TV advertising agency launches new conversion services to enhance campaign performance...

Friction is everywhere.

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Straight talk to help the CMO make smart tech choices and invest wisely. Technology’s role in the ma...

Robots aren’t here for your job – they are here to make you better at your job. That’s the conclusio...

Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...

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