Why CPM is king

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

How to Crack the Connected TV Code

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

Cost is the Hidden Multiplier in Your TV Campaigns

The most successful NBA player shoots one free throw. You shoot one hundred. Who makes more baskets?

Watch: Your CTV Performance Playbook

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Inventory Glut and Curation Strategies Shake Up CTV Ad Costs

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...

Answering Your Biggest Questions About CTV in 2025

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

It's Time For Marketers to Redefine 'TV' and Embrace its Complexity

As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...

TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

Why CTV Is Evolving Beyond Walled Gardens

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...

How to Target Your Audience on CTV

Advertisers are going big on Connected TV this year, dedicating 45% of their TV ad budgets to the ch...

How to Craft a Cost-Effective CTV Advertising Strategy

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

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