Marketing Architects: TV Advertising Blog

Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV....

Americans will spend more than five hours a day watching TV in 2026. That’s nearly an hour more than...

CTV's promise of precision targeting is undermined by flawed data, nearly half of all third-party ta...

Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than marginal ...

CTV CPMs run 5-10x higher than linear TV, and programmatic buying layers on additional hidden fees t...

A surge in CTV inventory is pushing CPMs down, but also increasing the number of intermediaries, cre...

CTV usage is surging, but so are concerns around high CPMs, fragmentation, and inconsistent measurem...

The line between linear TV and streaming has blurred, with most households watching both. Streaming ...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

AVOD is taking over streaming as every major platform, including Amazon Prime Video, now offers ad-s...

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