--- title: "Marketing Architects: TV Advertising Blog | Creative Strategy" description: Creative Strategy | Learn from our experts about how to harness the power of TV advertising. This blog covers creative, media, conversion and analytics TV best practices. image: https://blog.marketingarchitects.com/hubfs/MA_Logo_1200.jpg --- [![MA\_Horizontal\_RGB\_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) # Transformation starts here. - [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (52)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [Creative Strategy](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Business Strategy](https://blog.marketingarchitects.com/blog/topic/business-strategy) [Read More →](https://blog.marketingarchitects.com/blog/targeting-precision-is-overrated-for-connected-tv-advertisers) ## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust) Raise your hand if you've ever stopped buying from a brand because it lost your trust. ## [Targeting Precision is Overrated for Connected TV Advertisers](https://blog.marketingarchitects.com/blog/targeting-precision-is-overrated-for-connected-tv-advertisers) Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec... ## [5 Effectiveness Principles for TV Creative that Performs](https://blog.marketingarchitects.com/blog/5-effectiveness-principles-for-high-performing-tv-creative) TV captures 94% of attention-weighted viewing, but creative determines whether that attention turns ... ## [TV Creative Pretesting is No Longer Optional](https://blog.marketingarchitects.com/blog/tv-creative-pretesting-is-no-longer-optional) Creative drives 37% of sales lift, yet marketers correctly predict a winning ad only 52% of the time... ## [Webinar: The New Rules of Great TV Creative](https://blog.marketingarchitects.com/blog/webinar-the-new-rules-of-great-tv-creative) TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads produce only... ## [The New Rules of Great TV Creative](https://blog.marketingarchitects.com/blog/the-new-rules-of-great-tv-creative) You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o... ## [5 Trends Marketers Should Know About in 2023](https://blog.marketingarchitects.com/blog/five-trends-marketers-should-know-about-in-2023) 72% of consumers say external pressures are affecting their lives more now than in the past. From in... ## [How To Rethink Copytesting for the Rise of Holistic Performance TV](https://blog.marketingarchitects.com/blog/how-to-rethink-copytesting-for-the-rise-of-holistic-performance-tv) Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting... ## [How to Rebuild Consumer Trust Through TV and Transparency](https://blog.marketingarchitects.com/blog/how-to-rebuild-consumer-trust-through-tv-and-transparency) Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ... ## [More people watch TV ads with their ears than eyes.](https://blog.marketingarchitects.com/blog/more-people-watch-tv-ads-with-their-ears-than-eyes) Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when... ## [The most expensive TV commercial is the WRONG TV commercial](https://blog.marketingarchitects.com/blog/the-most-expensive-thing) What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s... [All posts](https://blog.marketingarchitects.com/blog/all) [Next](https://blog.marketingarchitects.com/blog/topic/creative-strategy/page/2) ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Why your business plan should fit on a napkin](https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin) One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His... ## [6 marketing lies DME companies shouldn’t believe](https://blog.marketingarchitects.com/blog/6-marketing-lies-dme-companies-shouldnt-believe) Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a... ## [How to name a no. 1 brand](https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand) What do all champion brand names have in common? 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