Marketing Architects: TV Advertising Blog

5 Effectiveness Principles for TV Creative that Performs

TV captures 94% of attention-weighted viewing, but creative determines whether that attention turns ...

Creative drives 37% of sales lift, yet marketers correctly predict a winning ad only 52% of the time...

TV ads receive 15 seconds of viewer attention, far more than digital, yet 47% of TV ads produce only...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

72% of consumers say external pressures are affecting their lives more now than in the past. From in...

Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

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