Marketing’s product disconnect

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

5 Trends Marketers Should Know About in 2023

72% of consumers say external pressures are affecting their lives more now than in the past. From in...

How To Rethink Copytesting for the Rise of Holistic Performance TV

Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...

How to Rebuild Consumer Trust Through TV and Transparency

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

More people watch TV ads with their ears than eyes.

Growing up I loved me some TV. Fantasy Island. Love Boat. 90210. Who had time for a social life when...

The most expensive TV commercial is the WRONG TV commercial

What’s the most expensive thing on the set of a TV shoot? Is it the kitchen they built in a 10,000-s...

Touch of Modern launches TV campaign

Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign

How Brand and Performance Marketing Drive Results Together

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...

Boost marketing with storytelling

For memorability and emotional connections, nothing beats a good story.

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