---
title: "Marketing Architects: TV Advertising Blog | Newsletter"
description: Newsletter | Learn from our experts about how to harness the power of TV advertising. This blog covers creative, media, conversion and analytics TV best practices.
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---

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# Transformation starts here.

- [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy)
- [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech)
- [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy)
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- [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter)
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- [Newsletter](https://blog.marketingarchitects.com/blog/topic/newsletter)

[Read More →](https://blog.marketingarchitects.com/blog/persuasion-decoded)

<https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust>

## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust)

Raise your hand if you've ever stopped buying from a brand because it lost your trust.

<https://blog.marketingarchitects.com/blog/persuasion-decoded>

## [Persuasion decoded](https://blog.marketingarchitects.com/blog/persuasion-decoded)

Kent Grayson has spent decades studying why we trust some sales pitches and doubt others. This week,...

<https://blog.marketingarchitects.com/blog/slop-is-a-choice>

## [Slop is a choice](https://blog.marketingarchitects.com/blog/slop-is-a-choice)

Chief Creative Officer Steve Babcock joins us to talk about why cost-cutting became AI's top selling...

<https://blog.marketingarchitects.com/blog/stop-chasing-clicks>

## [Stop chasing clicks](https://blog.marketingarchitects.com/blog/stop-chasing-clicks)

This week's guest put Binet and Field's research into practice. Aaron Pelander is Chief Brand Office...

<https://blog.marketingarchitects.com/blog/the-real-price-of-live-sports-advertising>

## [The real price of live sports advertising](https://blog.marketingarchitects.com/blog/the-real-price-of-live-sports-advertising)

This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. ...

<https://blog.marketingarchitects.com/blog/marketings-trust-problem>

## [Marketing's trust problem](https://blog.marketingarchitects.com/blog/marketings-trust-problem)

This week, we're talking with Dagmara Szulce of the ANA and Daniel Sills of NewtonX about their new ...

<https://blog.marketingarchitects.com/blog/ai-gets-creative>

## [AI gets creative](https://blog.marketingarchitects.com/blog/ai-gets-creative)

This week, we're tackling one of advertising's oldest arguments: what actually makes creative "good"...

<https://blog.marketingarchitects.com/blog/distinct-isnt-enough>

## [Distinct isn't enough](https://blog.marketingarchitects.com/blog/distinct-isnt-enough)

Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief gro...

<https://blog.marketingarchitects.com/blog/we-might-be-media-quality-skeptics>

## [We might be media quality skeptics](https://blog.marketingarchitects.com/blog/we-might-be-media-quality-skeptics)

Everyone in the industry throws the word "quality" around. Almost no one defines it the same way twi...

<https://blog.marketingarchitects.com/blog/what-cannes-2026-means-for-your-strategy>

## [What Cannes 2026 means for your strategy.](https://blog.marketingarchitects.com/blog/what-cannes-2026-means-for-your-strategy)

Our media team just got back from Cannes, and we asked them to help us separate the real signals fro...

<https://blog.marketingarchitects.com/blog/the-demand-ceiling-every-brand-hits>

## [The demand ceiling every brand hits](https://blog.marketingarchitects.com/blog/the-demand-ceiling-every-brand-hits)

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk abou...

[All posts](https://blog.marketingarchitects.com/blog/all) [Next](https://blog.marketingarchitects.com/blog/topic/newsletter/page/2)

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## Related Posts

<https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin>

## [Why your business plan should fit on a napkin](https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin)

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

<https://blog.marketingarchitects.com/blog/6-marketing-lies-dme-companies-shouldnt-believe>

## [6 marketing lies DME companies shouldn’t believe](https://blog.marketingarchitects.com/blog/6-marketing-lies-dme-companies-shouldnt-believe)

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

<https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand>

## [How to name a no. 1 brand](https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand)

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...

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