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Watch: TV Like Digital and Other Connected TV Myths
Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...
What the 95/5 rule means for you
This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....
The case against media flighting
Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...
What your CFO thinks of your marketing pitch
This week, we sat down with our own CFO, Brent Longval, to find out how finance really evaluates mar...
Ready to MOO your marketing forward?
This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...
Where brand actually happens
This week, we're exploring where brand actually happens, whether it be in the store, on the search r...
Is your Super Bowl ad worth it?
Premium media placements promise big impact. Super Bowl spots, primetime NFL, major live events. But...
Did Super Bowl brands get their money's worth?
The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...
Modern TV media buying decoded
Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...
Why fragmentation isn't killing your marketing
Media fragmentation has marketers spiraling. Everyone's worried about declining reach and the death ...
When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to conne...
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