Marketing Architects: TV Advertising Blog

Distinct isn't enough

Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief gro...

Everyone in the industry throws the word "quality" around. Almost no one defines it the same way twi...

Our media team just got back from Cannes, and we asked them to help us separate the real signals fro...

This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk abou...

This week, we're questioning one of marketing's most popular ideas: brand purpose. Writer and creati...

This week, we're digging into why so many marketers know how to craft a healthy media mix, but don’t...

This week, we're digging into WARC’s Multiplier Playbook and asking a hard question: if we know bran...

This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-...

This week we're tackling one of marketing's most enduring debates: is the traditional marketing funn...

This week, Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Inst...

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