Marketing Architects: TV Advertising Blog

Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...

This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...

This week, we're talking brand perception with Kim Storin, CMO of Zoom. High awareness doesn't alway...

This week, we're covering the principles that the best marketers keep coming back to, no matter how ...

This week, we're tackling a question that trips up even the most experienced marketers: how do you a...

This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...

This week, we're digging into brand trust with Catrina McAuliffe, SVP of Brand Strategy at Marketing...

This week, we're digging into the science of ad personalization. A meta-analysis of 53 studies tells...

Everyone has an opinion on CPMs these days, and most of them are pretty strong. This week, Chief Med...

This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....

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