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What does marketing as a revenue center really look like?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
TV's Golden Age: The Future of TV Advertising in 2025
When was TV’s ‘golden age?’
Webinar: Unlocking TV Effectiveness in the New Era
Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...
The Case for TV as a Strategic Growth Driver
Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...
How to Run an RFP for Your TV Advertising Campaigns
Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...
Watch: Press Play on Effective TV Advertising at Brandweek
"Performance marketing and brand marketing work hand in hand to help drive a business forward.”
Webinar: TV's Future is Much More Than Connected
Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...
Webinar: The CTV Opportunity Marketers Are Missing
The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...
TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era
In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...
6 Ways Technology is Transforming TV Advertising
It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...
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