Marketing Architects: TV Advertising Blog

Watch: The Math Behind Smarter TV Advertising

Many marketers think creative wins campaigns.

What if the problem isn’t that your brand campaigns don’t drive sales? Or that your performance mark...

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...

Anyone heard that TV's dead?

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

Every day, your customers leave digital breadcrumbs. They visit your website, engage with your email...

When was TV’s ‘golden age?’