Marketing Architects: TV Advertising Blog

The Truth About TV Advertising in 2025 is Not What You Think

When was TV’s ‘golden age?’

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...

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