Marketing Architects: TV Advertising Blog

How to Measure TV Advertising's Long and Short Results

TL;DR Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing b...

TL;DR Most brands have more potential customers out-of-market than in-market at any time, making gro...

Not every marketing podcast is designed to make you a better marketer.

Many marketers think creative wins campaigns.

What if the problem isn’t that your brand campaigns don’t drive sales? Or that your performance mark...

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...

Anyone heard that TV's dead?

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

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