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Confessions of a reformed performance marketer
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
8 marketing effectiveness podcasts to add to your queue in 2026
Not every marketing podcast is designed to make you a better marketer.
Watch: The Math Behind Smarter TV Advertising
Many marketers think creative wins campaigns.
Webinar: TV as a Growth Engine
What if the problem isn’t that your brand campaigns don’t drive sales? Or that your performance mark...
TV in 2026: The Future of Advertising's Most Powerful Channel
TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...
Webinar: Why TV Works Harder with Brand AND Sales Goals
Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...
Watch: How Digital-First Brands Win on TV
Anyone heard that TV's dead?
How to Crack the Connected TV Code
You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...
The New Rules of Great TV Creative
You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...
Answering Your Biggest Questions About CTV in 2025
Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...
Everything Your Agency Needs to Set Your TV Campaign Up for Success
Every day, your customers leave digital breadcrumbs. They visit your website, engage with your email...
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