Marketing Architects: TV Advertising Blog

The New Rules of Great TV Creative

You're in a New York conference room. Executives pitch creative concepts straight from their "gut" o...

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

Every day, your customers leave digital breadcrumbs. They visit your website, engage with your email...

When was TV’s ‘golden age?’

Remember gathering around the TV to watch your favorite show? The anticipation of a season premiere,...

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...