Marketing Architects: TV Advertising Blog

The 95-5 Rule Isn't Just for B2B. It Should Shape B2C Strategy, Too.

The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...

TL;DR 95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the...

TL;DR Transparent TV measurement gives advertisers access to granular campaign data, including airin...

TL;DR Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing b...

TL;DR Most brands have more potential customers out-of-market than in-market at any time, making gro...

Not every marketing podcast is designed to make you a better marketer.

Many marketers think creative wins campaigns.

What if the problem isn’t that your brand campaigns don’t drive sales? Or that your performance mark...

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...

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