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Distinct isn't enough
Marketers love perfect data. Andrew Tindall doesn't think we need it. This week, System1's chief growth officer joins us to make the case for useful-but-imperfect evidence, then shares new r...
A Guide to Evaluating a Linear TV and CTV Advertising Partner
Three partner types exist: omnichannel agencies, self-serve platforms, and TV specialists. Ask five ...
Linear TV and CTV Advertising: Answers to Marketers’ Biggest Questions
Buying linear TV and Connected TV separately ignores how people actually watch TV, resulting in dupl...
Watch: An Ecommerce Brand’s Guide To TV Measurement
Quick gut check for every performance marketer. You can cite your social CAC by channel down to the ...
Most TV ad creative is a guess. Here’s how to change that.
Marketers predict the winner of their own creative tests about as often as a coin flip, and on TV th...
Watch: Stop Over-Targeting and Let TV Creative Drive Results
Third-party audience data used for targeting are less accurate than most marketers assume. One study...
Why Your CTV Results Look Better in the Dashboard Than in the Business
Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend wh...
Targeting Precision is Overrated for Connected TV Advertisers
Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...
Watch: 3 Illusions Making Your CTV Investment Less Effective
CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.
Brand vs Performance: Why TV Advertisers are Done Choosing
Companies that separate brand and performance marketing make both less effective. TV advertising bui...
The 95-5 Rule Isn't Just for B2B. It Should Shape B2C Strategy, Too.
The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...
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