Why Your CTV Results Look Better in the Dashboard Than in the Business

Nearly half of all TV viewing now happens through streaming, and advertisers are rushing to spend where the eyeballs are. The category is on track to hit $42 billion in ad spend by 2027. Tha...

Aaron Lange

Aaron Lange

As Chief Technology Officer, Aaron leads the team that built Annika. As someone who began coding before the web existed, he brings 30+ years of tech expertise to help clients buy media more efficiently and scale campaigns with confidence.

Recent Posts:

The Pitfalls of IP-Based Targeting in Streaming Campaigns

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...