Ready to MOO your marketing forward?

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step system for prioritizing marketing investments, no matter the size of your brand or budget....

Aaron Lange

Aaron Lange

As Chief Technology Officer, Aaron leads the team that built Annika. As someone who began coding before the web existed, he brings 30+ years of tech expertise to help clients buy media more efficiently and scale campaigns with confidence.

Recent Posts:

The Pitfalls of IP-Based Targeting in Streaming Campaigns

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

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