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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
Aaron Lange
Chief Technology Officer
Recent Posts:
The Future of Targeting is Contextual for Streaming Advertisers
Behavioral targeting is under attack.
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
Conversion 101: solving a common, costly problem
We define Conversion as the process of turning a prospect into a customer. You probably already knew...
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