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ChatGPT is changing search
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Aaron Lange
Chief Technology Officer
Recent Posts:
The Future of Targeting is Contextual for Streaming Advertisers
Behavioral targeting is under attack.
The Pitfalls of IP-Based Targeting in Streaming Campaigns
As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...
Conversion 101: solving a common, costly problem
We define Conversion as the process of turning a prospect into a customer. You probably already knew...
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