The real price of live sports advertising

This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...

Aaron Lange

Aaron Lange

As Chief Technology Officer, Aaron leads the team that built Annika. As someone who began coding before the web existed, he brings 30+ years of tech expertise to help clients buy media more efficiently and scale campaigns with confidence.

Recent Posts:

The Pitfalls of IP-Based Targeting in Streaming Campaigns

As any marketer who’s run streaming television campaigns knows, using IP addresses are still a widel...

Conversion 101: solving a common, costly problem

We define Conversion as the process of turning a prospect into a customer. You probably already knew...

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