---
title: "Marketing Architects: TV Advertising Blog"
description: Learn from our experts about how to harness the power of TV advertising. This blog covers creative, media, conversion and analytics TV best practices.
image: https://blog.marketingarchitects.com/hubfs/MA_Logo_1200.jpg
---

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# Transformation starts here.

- [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy)
- [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech)
- [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy)
- [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying)
- [News (52)](https://blog.marketingarchitects.com/blog/topic/news)
- [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter)
- [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution)

- [Business Strategy](https://blog.marketingarchitects.com/blog/topic/business-strategy)

[Read More →](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust)

<https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust>

## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust)

Raise your hand if you've ever stopped buying from a brand because it lost your trust.

## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust)

## [Persuasion decoded](https://blog.marketingarchitects.com/blog/persuasion-decoded)

## [Slop is a choice](https://blog.marketingarchitects.com/blog/slop-is-a-choice)

## [SoClean Launches National TV Campaign to Reach Millions of CPAP Users](https://blog.marketingarchitects.com/blog/soclean-launches-national-tv-campaign-to-reach-millions-of-cpap-users)

## [Stop chasing clicks](https://blog.marketingarchitects.com/blog/stop-chasing-clicks)

## [How TV Audience Targeting Works: Marketers' Biggest Questions Answered](https://blog.marketingarchitects.com/blog/how-tv-audience-targeting-works-answers-to-marketers-biggest-questions)

## [The real price of live sports advertising](https://blog.marketingarchitects.com/blog/the-real-price-of-live-sports-advertising)

## [Marketing's trust problem](https://blog.marketingarchitects.com/blog/marketings-trust-problem)

## [AI gets creative](https://blog.marketingarchitects.com/blog/ai-gets-creative)

## [Marketing Architects Research Gives Humans and AI a Shared Language for Creative Quality](https://blog.marketingarchitects.com/blog/marketing-architects-research-gives-humans-and-ai-a-shared-language-for-creative-quality)

## [Distinct isn't enough](https://blog.marketingarchitects.com/blog/distinct-isnt-enough)

## [Aprio Invests in National Brand Campaign as Firm Continues Rapid Growth](https://blog.marketingarchitects.com/blog/aprio-invests-in-national-brand-campaign-as-firm-continues-rapid-growth)

## [We might be media quality skeptics](https://blog.marketingarchitects.com/blog/we-might-be-media-quality-skeptics)

## [What Cannes 2026 means for your strategy.](https://blog.marketingarchitects.com/blog/what-cannes-2026-means-for-your-strategy)

## [A Guide to Evaluating a Linear TV and CTV Advertising Partner](https://blog.marketingarchitects.com/blog/a-guide-to-evaluating-a-linear-tv-and-ctv-advertising-partner)

## [The demand ceiling every brand hits](https://blog.marketingarchitects.com/blog/the-demand-ceiling-every-brand-hits)

## [Marketing Architects shares how Annika® evolved to address CTV's toughest challenges](https://blog.marketingarchitects.com/blog/marketing-architects-shares-how-annika-evolved-to-address-ctvs-toughest-challenges)

## [Why 'purpose' might be doing more harm than good](https://blog.marketingarchitects.com/blog/why-purpose-might-be-doing-more-harm-than-good)

## [Linear TV and CTV Advertising: Answers to Marketers’ Biggest Questions](https://blog.marketingarchitects.com/blog/linear-tv-and-ctv-faq)

## [Watch: An Ecommerce Brand’s Guide To TV Measurement](https://blog.marketingarchitects.com/blog/watch-an-ecommerce-brands-guide-to-tv-measurement)

## [Why your media mix is lying to you](https://blog.marketingarchitects.com/blog/why-your-media-mix-is-lying-to-you)

## [Why smart marketers keep making the wrong call](https://blog.marketingarchitects.com/blog/why-smart-marketers-keep-making-the-wrong-call)

## [Most TV ad creative is a guess. Here’s how to change that.](https://blog.marketingarchitects.com/blog/most-tv-ad-creative-is-a-guess.-heres-how-to-change-that)

## [How to escape the performance trap](https://blog.marketingarchitects.com/blog/how-to-escape-the-performance-trap)

## [The death of the marketing funnel](https://blog.marketingarchitects.com/blog/the-death-of-the-marketing-funnel)

## [B2B Buyers Won't Fill Out Your Survey](https://blog.marketingarchitects.com/blog/b2b-buyers-wont-fill-out-your-survey)

## [Ritson goes back to the marketing basics](https://blog.marketingarchitects.com/blog/ritson-goes-back-to-the-marketing-basics)

## [Marketing Architects Expands Nielsen Relationship to Include Media Data Engine](https://blog.marketingarchitects.com/blog/marketing-architects-expands-nielsen-relationship-to-include-media-data-engine)

## [The psychology your campaigns are missing](https://blog.marketingarchitects.com/blog/the-psychology-your-campaigns-are-missing)

## [Watch: Stop Over-Targeting and Let TV Creative Drive Results](https://blog.marketingarchitects.com/blog/watch-stop-over-targeting-and-let-tv-creative-drive-results)

## [Awareness is high. So what?](https://blog.marketingarchitects.com/blog/awareness-is-high-so-what)

## [Why Your CTV Results Look Better in the Dashboard Than in the Business](https://blog.marketingarchitects.com/blog/why-your-ctv-results-look-better-in-the-dashboard-than-in-the-business)

## [Are you marketing to the wrong customers?](https://blog.marketingarchitects.com/blog/are-you-marketing-to-the-wrong-customers)

## [Stop over-targeting. Start reaching.](https://blog.marketingarchitects.com/blog/stop-over-targeting.-start-reaching)

## [Targeting Precision is Overrated for Connected TV Advertisers](https://blog.marketingarchitects.com/blog/targeting-precision-is-overrated-for-connected-tv-advertisers)

## [No More Mild Marketing](https://blog.marketingarchitects.com/blog/no-more-mild-marketing)

## [Marketing Architects Adds Reach Index Optimization for Smarter TV Buying](https://blog.marketingarchitects.com/blog/marketing-architects-adds-reach-index-optimization-for-smarter-tv-buying)

## [Watch: 3 Illusions Making Your CTV Investment Less Effective](https://blog.marketingarchitects.com/blog/watch-3-illusions-making-your-ctv-investment-less-effective)

## [Can you advertise your way to trust?](https://blog.marketingarchitects.com/blog/can-you-advertise-your-way-to-trust)

## [Why personalization doesn’t equal persuasion](https://blog.marketingarchitects.com/blog/why-personalization-doesnt-equal-persuasion)

## [Marketing Architects Launches Mass Customizer to Balance Reach and Relevance on TV](https://blog.marketingarchitects.com/blog/marketing-architects-launches-mass-customizer-to-balance-reach-and-relevance-on-tv)

## [Brand vs Performance: Why TV Advertisers are Done Choosing](https://blog.marketingarchitects.com/blog/brand-vs-performance-why-tv-advertisers-are-done-choosing)

## [Are you paying more for the same reach?](https://blog.marketingarchitects.com/blog/are-you-paying-more-for-the-same-reach)

## [Watch: TV Like Digital and Other Connected TV Myths](https://blog.marketingarchitects.com/blog/watch-tv-like-digital-and-other-connected-tv-myths)

## [What the 95/5 rule means for you](https://blog.marketingarchitects.com/blog/what-the-95-5-rule-means-for-you)

## [The 95-5 Rule Isn't Just for B2B. It Should Shape B2C Strategy, Too.](https://blog.marketingarchitects.com/blog/the-95-5-rule-isnt-just-for-b2b)

## [B2B Marketing Needs to Rethink Reach, TV and Mental Availability](https://blog.marketingarchitects.com/blog/b2b-marketing-needs-to-rethink-reach-tv-and-mental-availability)

## [The case against media flighting](https://blog.marketingarchitects.com/blog/the-case-against-media-flighting)

## [What your CFO thinks of your marketing pitch](https://blog.marketingarchitects.com/blog/what-your-cfo-thinks-of-your-marketing-pitch)

## [What Transparent TV Measurement Really Looks Like](https://blog.marketingarchitects.com/blog/what-transparent-tv-measurement-really-looks-like)

## [Ready to MOO your marketing forward?](https://blog.marketingarchitects.com/blog/ready-to-moo-your-marketing-forward)

## [Where brand actually happens](https://blog.marketingarchitects.com/blog/where-brand-actually-happens)

## [Is your Super Bowl ad worth it?](https://blog.marketingarchitects.com/blog/is-your-super-bowl-ad-worth-it)

## [Did Super Bowl brands get their money's worth?](https://blog.marketingarchitects.com/blog/did-super-bowl-brands-get-their-moneys-worth)

## [Modern TV media buying decoded](https://blog.marketingarchitects.com/blog/modern-tv-media-buying-decoded)

## [Why fragmentation isn't killing your marketing](https://blog.marketingarchitects.com/blog/why-fragmentation-isnt-killing-your-marketing)

## [When brands try too hard to be relevant](https://blog.marketingarchitects.com/blog/when-brands-try-too-hard-to-be-relevant)

## [How to Measure TV Advertising's Long and Short Results](https://blog.marketingarchitects.com/blog/how-to-measure-tv-advertisings-long-and-short-results)

## [Why creative awards don't guarantee growth](https://blog.marketingarchitects.com/blog/why-creative-awards-dont-guarantee-growth)

## [Why Broad Reach Matters More Than Ever for Marketers](https://blog.marketingarchitects.com/blog/why-broad-reach-matters-more-than-ever-for-marketers)

## [Your brand isn't too big to grow](https://blog.marketingarchitects.com/blog/your-brand-isnt-too-big-to-grow)

## [ChatGPT is changing search](https://blog.marketingarchitects.com/blog/chatgpt-is-changing-search)

## [Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying](https://blog.marketingarchitects.com/blog/marketing-architects-partners-with-jounce-media-for-greater-transparency-in-ctv-buying)

## [Craft the soundtrack to your brand's success](https://blog.marketingarchitects.com/blog/v44-n4-craft-the-soundtrack-to-your-brands-success)

## [The real reason TV feels unmeasurable](https://blog.marketingarchitects.com/blog/the-real-reason-tv-feels-unmeasurable)

## [Confessions of a reformed performance marketer](https://blog.marketingarchitects.com/blog/v44-n2-confessions-of-a-reformed-performance-marketer)

## [8 marketing effectiveness podcasts to add to your queue in 2026](https://blog.marketingarchitects.com/blog/8-marketing-effectiveness-podcasts-to-add-to-your-queue-in-2026)

## [Your attention strategy is probably backwards](https://blog.marketingarchitects.com/blog/v44-n1-your-attention-strategy-is-probably-backwards)

## [Ten ways not to be a boring brand next year](https://blog.marketingarchitects.com/blog/v43-n4-ten-ways-not-to-be-a-boring-brand-next-year)

## [Stop optimizing yourself into irrelevance](https://blog.marketingarchitects.com/blog/v43-n3-stop-optimizing-yourself-into-irrelevance)

## [Watch: The Math Behind Smarter TV Advertising](https://blog.marketingarchitects.com/blog/watch-the-math-behind-smarter-tv-advertising)

## [Why 150-year-old logos still win](https://blog.marketingarchitects.com/blog/v43-n2-why-150-year-old-logos-still-win)

## [Webinar: TV as a Growth Engine](https://blog.marketingarchitects.com/blog/webinar-tv-as-a-growth-engine)

## [Marketing Architects and New Engen Join Forces to Help Brands Connect TV and Digital](https://blog.marketingarchitects.com/blog/marketing-architects-and-new-engen-join-forces-to-help-brands-connect-tv-and-digital)

## [TV in 2026: The Future of Advertising's Most Powerful Channel](https://blog.marketingarchitects.com/blog/tv-in-2026-the-future-of-advertisings-most-powerful-channel)

## [The lesson hiding in OpenAI's first TV campaign](https://blog.marketingarchitects.com/blog/v43-n1-the-lesson-hiding-in-openais-first-tv-campaign)

## [Digital can build brand. Here's how.](https://blog.marketingarchitects.com/blog/v42-n5-digital-can-build-brand.-heres-how)

## [Webinar: Why TV Works Harder with Brand AND Sales Goals](https://blog.marketingarchitects.com/blog/webinar-why-tv-works-harder-with-brand-and-sales-goals)

## [Why audio wins on efficiency](https://blog.marketingarchitects.com/blog/v42-n4-why-audio-wins-on-efficiency)

## [WARC Report: TV's real impact on your funnel](https://blog.marketingarchitects.com/blog/new-warc-report-tvs-real-impact-on-your-funnel)

## [Brand vs performance is a false choice](https://blog.marketingarchitects.com/blog/v42-n3-brand-vs-performance-is-a-false-choice)

## [The new sports advertising playbook](https://blog.marketingarchitects.com/blog/v42-n2-the-new-sports-advertising-playbook)

## [How to earn the board’s respect](https://blog.marketingarchitects.com/blog/v42-n1-how-to-earn-the-boards-respect)

## [The uncomfortable truth about brand purpose](https://blog.marketingarchitects.com/blog/v41-n4-the-uncomfortable-truth-about-brand-purpose)

## [Your brand assets may be working against you](https://blog.marketingarchitects.com/blog/v41-n3-your-brand-assets-may-be-working-against-you)

## [When psychology meets marketing reality](https://blog.marketingarchitects.com/blog/v41-n2-when-psychology-meets-marketing-reality)

## [Stop wasting "brain space" with bad brand decisions](https://blog.marketingarchitects.com/blog/v41-n1-stop-wasting-brain-space-with-bad-brand-decisions)

## [BambooHR and Marketing Architects Launch First National TV Campaign to Build Brand Awareness](https://blog.marketingarchitects.com/blog/bamboohr-and-marketing-architects-launch-first-national-tv-campaign-to-build-brand-awareness)

## [Stop starving your brand (and your growth)](https://blog.marketingarchitects.com/blog/v40-n4-stop-starving-your-brand-and-your-growth)

## [The forgotten half of growth](https://blog.marketingarchitects.com/blog/v40-n3-the-forgotten-half-of-growth)

## [Is this the end of the CMO era?](https://blog.marketingarchitects.com/blog/v40-n2-is-this-the-end-of-the-cmo-era)

## [Are you measuring brand wrong?](https://blog.marketingarchitects.com/blog/v40-n1-are-you-measuring-brand-wrong)

## [What scientists know that marketers don't](https://blog.marketingarchitects.com/blog/v39-n5-what-scientists-know-that-marketers-dont)

## [American Standard Launches First TV Campaign for Shower Remodels](https://blog.marketingarchitects.com/blog/american-standard-launches-first-tv-campaign-for-shower-remodels)

## [The false choice that’s killing effectiveness](https://blog.marketingarchitects.com/blog/v39-n4-the-false-choice-thats-killing-effectiveness)

## [Why do marketers chase quick wins?](https://blog.marketingarchitects.com/blog/n39-n3-why-do-marketers-chase-quick-wins)

## [How does advertising ACTUALLY work?](https://blog.marketingarchitects.com/blog/v39-n2-how-does-advertising-actually-work)

## [Watch: How Digital-First Brands Win on TV](https://blog.marketingarchitects.com/blog/watch-how-digital-first-brands-win-on-tv)

## [AI just broke the SEO playbook](https://blog.marketingarchitects.com/blog/v39-n1-ai-just-broke-the-seo-playbook)

## [Why we all need better marketing](https://blog.marketingarchitects.com/blog/v38-n4-why-we-all-need-better-marketing)

## [5 Effectiveness Principles for TV Creative that Performs](https://blog.marketingarchitects.com/blog/5-effectiveness-principles-for-high-performing-tv-creative)

## [Why 95% of your audience isn't buying](https://blog.marketingarchitects.com/blog/why-95-of-your-audience-isnt-buying)

## [TV Creative Pretesting is No Longer Optional](https://blog.marketingarchitects.com/blog/tv-creative-pretesting-is-no-longer-optional)

## [The biggest B2B marketing mistakes](https://blog.marketingarchitects.com/blog/v37-n2-the-biggest-b2b-marketing-mistakes)

## [Marketing effectiveness on a budget](https://blog.marketingarchitects.com/blog/v38-n1-marketing-effectiveness-on-a-budget)

## [The truth about TV advertising costs and ROI](https://blog.marketingarchitects.com/blog/v37-n4-why-cpm-is-king)

## [How to Crack the Connected TV Code](https://blog.marketingarchitects.com/blog/how-to-crack-the-connected-tv-code)

## [Cost is the Hidden Multiplier in Your TV Campaigns](https://blog.marketingarchitects.com/blog/cost-is-the-hidden-multiplier-in-your-tv-campaigns)

## [Stop the marketing hamster wheel](https://blog.marketingarchitects.com/blog/v37-n3-stop-the-marketing-hamster-wheel)

## [National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story](https://blog.marketingarchitects.com/blog/national-retailer-jjill-and-marketing-architects-debut-new-tv-campaign-to-tell-a-deeper-brand-story)

## [How to recession-proof your marketing](https://blog.marketingarchitects.com/blog/v37-n2-recession-proof-of-your-marketing)

## [Get noticed or be different?](https://blog.marketingarchitects.com/blog/v37-n1-get-noticed-or-be-different)

## [Watch: Your CTV Performance Playbook](https://blog.marketingarchitects.com/blog/watch-your-ctv-performance-playbook)

## [Trust & Will's 'Make it Count' Campaign Wins Creative Awards](https://blog.marketingarchitects.com/blog/trust-and-wills-make-it-count-campaign-wins-creative-awards)

## [What you’re getting wrong about targeting](https://blog.marketingarchitects.com/blog/v36-n5-what-youre-getting-wrong-about-targeting)

## [Underoutfit Launches First National TV Campaign to Build on Explosive Growth](https://blog.marketingarchitects.com/blog/underoutfit-launches-first-national-campaign-to-build-on-explosive-growth)

## [Webinar: The New Rules of Great TV Creative](https://blog.marketingarchitects.com/blog/webinar-the-new-rules-of-great-tv-creative)

## [Inventory Glut and Curation Strategies Shake Up CTV Ad Costs](https://blog.marketingarchitects.com/blog/inventory-glut-and-curation-strategies-shake-up-ctv-ad-costs)

## [The science behind market share growth](https://blog.marketingarchitects.com/blog/v36-n4-the-science-behind-market-share-growth)

## [Special Edition—TV Creative White Paper](https://blog.marketingarchitects.com/blog/special-edition-your-tv-ads-are-being-ignored)

## [Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative](https://blog.marketingarchitects.com/blog/marketing-architects-breaks-new-ground-in-the-race-to-ai-powered-tv-creative)

## [The New Rules of Great TV Creative](https://blog.marketingarchitects.com/blog/the-new-rules-of-great-tv-creative)

## [How to create TV advertising that viewers actually remember](https://blog.marketingarchitects.com/blog/v36-n3-stop-boring-your-audience)

## [Your CTV reality check](https://blog.marketingarchitects.com/blog/v36-n2-your-ctv-reality-check)

## [Answering Your Biggest Questions About CTV in 2025](https://blog.marketingarchitects.com/blog/answering-your-biggest-questions-about-ctv-in-2025)

## [Stop splitting brand and performance](https://blog.marketingarchitects.com/blog/v36-n6-stop-splitting-brand-and-performance)

## [The AI video revolution is already here](https://blog.marketingarchitects.com/blog/v35-n4-the-ai-video-revolution-is-already-here)

## [Why challenger brands win (even against giants)](https://blog.marketingarchitects.com/blog/v35-n3-why-challenger-brands-win-even-against-giants)

## [The science behind why stories sell](https://blog.marketingarchitects.com/blog/v35-n2-the-science-behind-why-stories-sell)

## [The truth about AI vs human research](https://blog.marketingarchitects.com/blog/v35-n1-the-truth-about-ai-vs-human-research)

## [How to build category entry points that drive sales](https://blog.marketingarchitects.com/blog/v34-n4-own-more-customer-moments)

## [Why your digital ads aren’t working](https://blog.marketingarchitects.com/blog/v34-n3-why-your-dgital-ads-arent-working)

## [6 marketing effectiveness lessons you can’t ignore](https://blog.marketingarchitects.com/blog/v34-n2-6-marketing-effectiveness-lessons-you-cant-ignore)

## [Everything Your Agency Needs to Set Your TV Campaign Up for Success](https://blog.marketingarchitects.com/blog/everything-your-agency-needs-to-set-your-tv-campaign-up-for-success)

## [Are the Big Game’s ads worth $7M?](https://blog.marketingarchitects.com/blog/v34-n1-are-the-big-games-ads-worth-7m)

## [The science behind standout creative](https://blog.marketingarchitects.com/blog/v33-n5-the-science-behind-standout-creative)

## [GOVX Extends Its Mission on TV with Marketing Architects](https://blog.marketingarchitects.com/blog/govx-extends-its-mission-on-tv-with-marketing-architects)

## [Is the traditional agency model dying?](https://blog.marketingarchitects.com/blog/v33-n4-is-the-traditional-agency-model-dying)

## [4 Hidden Truths About TV Advertising](https://blog.marketingarchitects.com/blog/v33-n3-4-hidden-truths-about-tv-advertising)

## [Your 2025 marketing crystal ball](https://blog.marketingarchitects.com/blog/v33-n2-your-2025-marketing-crystal-ball)

## [Marketing MVPs from 2024](https://blog.marketingarchitects.com/blog/v33-n1-marketing-mvps-from-2024)

## [Stop comparing AI to humans](https://blog.marketingarchitects.com/blog/v32-n3-stop-comparing-ai-to-humans)

## [Marketing’s product disconnect](https://blog.marketingarchitects.com/blog/v32-n2-marketings-product-disconnect)

## [Ad Fatigue: When Less Really Is More](https://blog.marketingarchitects.com/blog/v32-n1-ad-fatigue-when-less-really-is-more)

## [What does marketing as a revenue center really look like?](https://blog.marketingarchitects.com/blog/v31-n4-what-does-marketing-as-a-revenue-center-really-look-like)

## [Making the case for brand with Amica Insurance](https://blog.marketingarchitects.com/blog/v31-n3-making-the-case-for-brand-with-amica-insurance)

## [Stop waiting to use AI for marketing](https://blog.marketingarchitects.com/blog/v31-n2-stop-waiting-to-use-ai-for-marketing)

## [Is your ad budget going to waste?](https://blog.marketingarchitects.com/blog/v31-n1-is-your-ad-budget-going-to-waste)

## [Unlocking TV Advertising's Power: Insights from Peter Field](https://blog.marketingarchitects.com/blog/v30-n5-peter-field-on-how-tv-can-outperform-digital)

## [TV's Golden Age: The Future of TV Advertising in 2025](https://blog.marketingarchitects.com/blog/the-truth-about-tv-advertising-in-2025-is-not-what-you-think)

## [Webinar: Unlocking TV Effectiveness in the New Era](https://blog.marketingarchitects.com/blog/webinar-unlocking-tvs-effectiveness-in-the-new-era)

## [Strengthening the CEO-CMO Partnership for Business Growth](https://blog.marketingarchitects.com/blog/v30-n4-what-happened-to-marketings-seat-at-the-table)

## [The Case for TV as a Strategic Growth Driver](https://blog.marketingarchitects.com/blog/the-case-for-tv-as-a-strategic-growth-driver)

## [It's Time For Marketers to Redefine 'TV' and Embrace its Complexity](https://blog.marketingarchitects.com/blog/its-time-for-marketers-to-redefine-tv-and-embrace-its-complexity)

## [Is AI overhyped or the biggest development of our lifetimes?](https://blog.marketingarchitects.com/blog/v30-n3-is-ai-overhyped-or-the-biggest-development-of-our-lifetimes)

## [How to Run an RFP for Your TV Advertising Campaigns](https://blog.marketingarchitects.com/blog/how-to-run-an-rfp-for-your-tv-advertising-campaigns)

## [Watch: Press Play on Effective TV Advertising at Brandweek](https://blog.marketingarchitects.com/blog/watch-press-play-on-effective-tv-advertising-at-brandweek)

## [Webinar: TV's Future is Much More Than Connected](https://blog.marketingarchitects.com/blog/webinar-tvs-future-is-much-more-than-connected)

## [How to balance heritage and innovation in marketing](https://blog.marketingarchitects.com/blog/v30-n2-how-to-balance-heritage-and-innovation-in-marketing)

## [Webinar: The CTV Opportunity Marketers Are Missing](https://blog.marketingarchitects.com/blog/webinar-the-ctv-opportunity-marketers-are-missing)

## [Special Edition: The surprising truth about TV effectiveness](https://blog.marketingarchitects.com/blog/special-edition-linear-and-ctv-white-paper)

## [Marketing Architects Builds Annika Audience™ For Unified TV Buying](https://blog.marketingarchitects.com/blog/marketing-architects-builds-annika-audience-for-unified-tv-buying)

## [Why your customer should be your North Star](https://blog.marketingarchitects.com/blog/v30-n1-why-your-customer-should-be-your-north-star)

## [Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers](https://blog.marketingarchitects.com/blog/everything-wrong-with-tv-measurement)

## [3 marketing lessons that won’t expire](https://blog.marketingarchitects.com/blog/v29-n4-3-marketing-lessons-that-wont-expire)

## [TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era](https://blog.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected)

## [The science of marketing with Byron Sharp](https://blog.marketingarchitects.com/blog/v29-n3-the-science-of-marketing-with-byron-sharp)

## [Are your marketing metrics lying to you?](https://blog.marketingarchitects.com/blog/v29-n2-are-your-marketing-metrics-lying-to-you)

## [Adapting to the Evolving Search Landscape](https://blog.marketingarchitects.com/blog/v29-n1-is-googles-grip-on-search-slipping)

## [6 Ways Technology is Transforming TV Advertising](https://blog.marketingarchitects.com/blog/six-ways-technology-is-transforming-tv-advertising)

## [Are brand extensions risky business?](https://blog.marketingarchitects.com/blog/v28-n4-are-brand-extensions-risky-business)

## [Maximize Your Marketing with TV's Halo Effect](https://blog.marketingarchitects.com/blog/how-tvs-halo-effect-boosts-performance-across-your-marketing-mix)

## [Is Brand Purpose Overrated? Exploring its Impact on Marketing.](https://blog.marketingarchitects.com/blog/v28-n3-is-brand-purpose-overrated)

## [Why your brand matters, and how to prove it](https://blog.marketingarchitects.com/blog/v28-n2-why-your-brand-matters-and-how-to-prove-it)

## [Why media quality isn’t what you think it is](https://blog.marketingarchitects.com/blog/v28-n1-why-media-quality-isnt-what-you-think-it-is)

## [Are Olympic Sponsorships Worth the Gold?](https://blog.marketingarchitects.com/blog/v27-n5-are-olympic-sponsorships-worth-the-gold)

## [Understanding TV Viewing Habits Across Generations](https://blog.marketingarchitects.com/blog/how-different-generations-watch-tv)

## [The secret to multi-channel marketing success](https://blog.marketingarchitects.com/blog/v27-n4-the-secret-to-multi-channel-marketing-success)

## [AI's Role in Revolutionizing Market Research](https://blog.marketingarchitects.com/blog/v27-n3-ais-role-in-revolutionizing-market-research)

## [Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'](https://blog.marketingarchitects.com/blog/marketing-architects-reveals-ai-pretesting-tool-scriptsooth)

## [Should competitors shape your marketing?](https://blog.marketingarchitects.com/blog/v27-n2-should-competitors-shape-your-marketing)

## [How to be a Creative Marketer with Vivienne Wan](https://blog.marketingarchitects.com/blog/v27-n1-how-t-be-a-creative-marketer-with-vivienne-wan)

## [The Battle for Effectiveness with Mark Ritson](https://blog.marketingarchitects.com/blog/v26-n4-the-battle-for-effectiveness-with-mark-ritson)

## [Watch: How to Transform Your Linear and CTV Campaigns for Max ROI](https://blog.marketingarchitects.com/blog/watch-how-to-transform-your-linear-and-ctv-campaigns-for-max-roi)

## [Why Linear and Connected TV Are Better Together](https://blog.marketingarchitects.com/blog/why-linear-and-connected-tv-are-better-together)

## [Revolutionizing Marketing with Cutting-Edge Research](https://blog.marketingarchitects.com/blog/v26-n3-mind-blowing-marketing-research)

## [The hottest marketing channel of 2024](https://blog.marketingarchitects.com/blog/v26-n2-the-hottest-marketing-channel-of-2024)

## [9 Podcasts Every CMO Should Listen to in 2024](https://blog.marketingarchitects.com/blog/nine-podcasts-every-cmo-should-listen-to-in-2024)

## [Is the era of advertising over?](https://blog.marketingarchitects.com/blog/v26-n1-is-the-era-of-advertising-over)

## [CTV Advertisers Should Rethink How They Use Data for Targeting](https://blog.marketingarchitects.com/blog/ctv-advertisers-should-rethink-how-they-use-data-for-targeting)

## [Who said TV couldn't be targeted?](https://blog.marketingarchitects.com/blog/v25-n5-who-said-tv-couldnt-be-targeted)

## [Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance](https://blog.marketingarchitects.com/blog/marketing-architects-unveils-smart-targeting-to-improve-ctv-performance)

## [The true cost of digital advertising](https://blog.marketingarchitects.com/blog/v25-n4-the-true-cost-of-digital-advertising)

## [Why CTV Is Evolving Beyond Walled Gardens](https://blog.marketingarchitects.com/blog/why-ctv-is-evolving-beyond-walled-gardens)

## [Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber](https://blog.marketingarchitects.com/blog/angela-voss-on-the-sleeping-barber-podcast)

## [How broad is your reach?](https://blog.marketingarchitects.com/blog/v25-n3-how-broad-is-your-reach)

## [Webinar: Everything Wrong with TV Measurement](https://blog.marketingarchitects.com/blog/webinar-everything-wrong-with-tv-measurement)

## [Our position on politics... in advertising!](https://blog.marketingarchitects.com/blog/v25-n2-our-position-on-politics-in-advertising)

## [Special Edition: The problem with TV attribution](https://blog.marketingarchitects.com/blog/special-edition-the-problem-with-tv-attribution)

## [New Research From Marketing Architects Discovers TV Attribution Gaps](https://blog.marketingarchitects.com/blog/new-research-from-marketing-architects-discovers-tv-attribution-gaps)

[All posts](https://blog.marketingarchitects.com/blog/all)

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