Marketing Architects: TV Advertising Blog

Inventory Glut and Curation Strategies Shake Up CTV Ad Costs

The science behind market share growth

Special Edition—TV Creative White Paper

Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative

The New Rules of Great TV Creative

Stop boring your audience

Your CTV reality check

Answering Your Biggest Questions About CTV in 2025

Stop splitting brand and performance

The AI video revolution is already here

Why challenger brands win (even against giants)

The science behind why stories sell

The truth about AI vs human research

Own more customer moments

Why your digital ads aren’t working

6 marketing effectiveness lessons you can’t ignore

Everything Your Agency Needs to Set Your TV Campaign Up for Success

Are the Big Game’s ads worth $7M?

The science behind standout creative

GOVX Extends Its Mission on TV with Marketing Architects

Is the traditional agency model dying?

4 Hidden Truths About TV Advertising

Your 2025 marketing crystal ball

Marketing MVPs from 2024

Stop comparing AI to humans

Marketing’s product disconnect

Ad Fatigue: When Less Really Is More

What does marketing as a revenue center really look like?

Making the case for brand with Amica Insurance

Stop waiting to use AI for marketing

Is your ad budget going to waste?

Unlocking TV Advertising's Power: Insights from Peter Field

TV's Golden Age: The Future of TV Advertising in 2025

Webinar: Unlocking TV Effectiveness in the New Era

Strengthening the CEO-CMO Partnership for Business Growth

The Case for TV as a Strategic Growth Driver

It's Time For Marketers to Redefine 'TV' and Embrace its Complexity

Is AI overhyped or the biggest development of our lifetimes?

How to Run an RFP for Your TV Advertising Campaigns

Watch: Press Play on Effective TV Advertising at Brandweek

Webinar: TV's Future is Much More Than Connected

How to balance heritage and innovation in marketing

Webinar: The CTV Opportunity Marketers Are Missing

Special Edition: The surprising truth about TV effectiveness

Marketing Architects Builds Annika Audience™ For Unified TV Buying

Why your customer should be your North Star

Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers

3 marketing lessons that won’t expire

TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era

The science of marketing with Byron Sharp

Are your marketing metrics lying to you?

Adapting to the Evolving Search Landscape

6 Ways Technology is Transforming TV Advertising

Are brand extensions risky business?

Maximize Your Marketing with TV's Halo Effect

Is Brand Purpose Overrated? Exploring its Impact on Marketing.

Why your brand matters, and how to prove it

Why media quality isn’t what you think it is

Are Olympic Sponsorships Worth the Gold?

Understanding TV Viewing Habits Across Generations

The secret to multi-channel marketing success

AI's Role in Revolutionizing Market Research

Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'

Should competitors shape your marketing?

How to be a Creative Marketer with Vivienne Wan

The Battle for Effectiveness with Mark Ritson

Watch: How to Transform Your Linear and CTV Campaigns for Max ROI

Why Linear and Connected TV Are Better Together

Revolutionizing Marketing with Cutting-Edge Research

The hottest marketing channel of 2024

9 Podcasts Every CMO Should Listen to in 2024

Is the era of advertising over?

CTV Advertisers Should Rethink How They Use Data for Targeting

Who said TV couldn't be targeted?

Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance

The true cost of digital advertising

Why CTV Is Evolving Beyond Walled Gardens

Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber

How broad is your reach?

Webinar: Everything Wrong with TV Measurement

Our position on politics... in advertising!

Special Edition: The problem with TV attribution

New Research From Marketing Architects Discovers TV Attribution Gaps

Mastering brand marketing measurement

Psychological principles in marketing

How to Know When You've Outgrown Your TV Agency

Why TV Advertising Still Rules Brand-Building

Trends Shaping the Future of Marketing

Debunking B2B Marketing Myths with Peter Weinberg

The myths holding your marketing back

Clicks, algorithms, and the secrets of social media

Trust & Will Helps You 'Make It Count' in New TV Campaign

The Great Brand Loyalty Debate

Watch: How to Build ROI-Positive TV Campaigns

The hidden risk of low-quality media

How To Accurately Measure CTV Campaign Results

Marketing beyond the spotlight

Breaking the digital doom loop

Why it’s better to cast a wide net

The state of marketing research

How to Target Your Audience on CTV

MMM’s making a comeback

Marketing Architects Launches Venture Incubator Misfits & Machines

How Salesforce thinks about brand marketing

How to Craft a Cost-Effective CTV Advertising Strategy

The problem with fitting in

How to Set Up a Measurable TV Campaign

How Annika Buys Media For High-Performing TV Campaigns

Brand is more than a buzzword

Is 2024 the year of CTV?

Is anyone paying attention?

2024 Marketing Predictions

Scan, Connect, Engage: The Power of QR Codes in Advertising

Quick response, big impact

How to Boost TV Performance With QR Codes: Original QR Code Research

AI and reimagining the agency model

How to market to your CFO

Smoothing the holiday shopper's buying journey

Digital Ads That Stick And Drive Clicks

Bypassing the Google Tax

Targeted marketing struggles with profitability

Podcast: Angela Voss Talks Industry Transformation on Adweek's Marketing Vanguard

Podcast: Angela Voss Joins Marketing Today To Discuss A Better Way to Do TV

Closing the Creativity Gap

What data says about marketing's biggest dilemmas

Webinar: 3 Reasons to Shake Up Your CTV Strategy

CTV and investing in emerging channels

Why Your Streaming TV Strategy Might Be Failing, And How to Fix It

Marketing Architects Unveils Streaming TV Platform for Performance Marketers

Why your marketing might be missing the mark

Unlocking high-impact marketing beyond Barbie

Why customers aren’t feeling your ads

Translating “marketing” to the board

Are you ABLE to break the B2B mold?

Why TV’s not just a brand channel

Breaking down TV’s price dilemma

Webinar: Effectiveness Principles for TV Advertising

Bigger reach, bigger rewards?

Steve Babcock Joins Marketing Architects as Chief Creative Officer

Reach, Revenue and ROI: Three Principles for Effective TV Advertising

Does awareness or affinity drive brand growth?

How To Target Your Audience With TV Advertising

The Showdown on Paid vs Owned vs Earned Media

The Creative Battle: Awards vs. Results

Is the future of targeting contextual?

How To Measure a TV Advertising Campaign's Effectiveness

The creative disruptor you can’t ignore

The Future of Targeting is Contextual for Streaming Advertisers

How to build a high-performing marketing team

Tesla is revving up the advertising engine

What is All-Inclusive TV Advertising and How Does it Work?

Shedding light on the dark funnel

The forgotten power of B2B brand-building

B2B Marketing: How TV Advertising Can Power Business Growth for B2B

Targeted Mass Marketing: Reach the Right Audience Effectively

How Much Does a TV Advertising Campaign Cost?

How Airbnb used brand awareness to drive profitability

The truth about brand awareness

Behavioral Targeting: Clicks, Confusion and Creepy Ads

The Top 11 Marketing Podcasts for CMOs in 2023

Is the clock ticking for TikTok?

How will AI reshape marketing and advertising?

A Performance Marketer's Guide to Streaming TV in 2023

How measurable are upper-funnel marketing channels?

Should you advertise during a recession?

Quince Shares Affordable Luxury on National TV

Digital dangers, targeting and bothism

What Marketers Should Know About the Evolution of TV Advertising

The Application of AI in Marketing, Advertising and Media Buying

How to Avoid the Top 5 Mistakes Advertisers Make on TV

The Future of Print is on TV

What to Look For in a TV Advertising Agency

5 Trends Marketers Should Know About in 2023

How To Rethink Copytesting for the Rise of Holistic Performance TV

Angela Voss Named Marketing Architects' New CEO

How Does Your Website Affect TV's Performance?

The Pitfalls of IP-Based Targeting in Streaming Campaigns

CTV Advertising: What is it and How Does it Work?

Does TV Advertising Drive Sales?

Uncommon Goods Connects With Holiday Shoppers Through TV

Does TV Advertising Still Matter?

Streaming TV vs Digital Video

Do My Customers Watch TV?

Webinar: TV Advertising's Upside During a Downturn

How Does TV Advertising Build Trust?

The Key To CTV Success Is Putting Your Audience First

Crutchfield Sparks Excitement With New TV Campaign

Marketing Architects Improves Streaming TV Targeting

The Future of TV Advertising for Performance Marketers

Streaming Data Is Advertisers' Best Asset... And Biggest Threat

Understanding Linear TV: What is it and How Does it Work?

Watch: Growing Market Share With TV

4 Keys to Preventing CTV Ad Fraud

Webinar: Doubling Down on First-Party Data with TV

Plow & Hearth Celebrates the Comfort of Home on National TV

7 Podcasts Every CMO Should Listen To

Marketing Architects Optimizes the Customer Experience

SmartAsset Launches a Simpler Road to Retirement on TV

Joybird Airs First TV Campaign

Alto Invests in Growth with National TV