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Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Is your ad budget going to waste?
Peter Field on how TV can outperform digital
The Truth About TV Advertising in 2025 is Not What You Think
Webinar: Unlocking TV Effectiveness in the New Era
What happened to marketing’s seat at the table?
The Case for TV as a Strategic Growth Driver
It's Time For Marketers to Redefine 'TV' and Embrace its Complexity
Is AI overhyped or the biggest development of our lifetimes?
How to Run an RFP for Your TV Advertising Campaigns
Watch: Press Play on Effective TV Advertising at Brandweek
Webinar: TV's Future is Much More Than Connected
How to balance heritage and innovation in marketing
Webinar: The CTV Opportunity Marketers Are Missing
Special Edition: The surprising truth about TV effectiveness
Marketing Architects Builds Annika Audience™ For Unified TV Buying
Why your customer should be your North Star
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
3 marketing lessons that won’t expire
TV's Future Is Much More Than Connected: A Guide to TV Advertising's Next Golden Era
The science of marketing with Byron Sharp
Are your marketing metrics lying to you?
Is Google’s grip on search slipping?
6 Ways Technology is Transforming TV Advertising
Are brand extensions risky business?
How TV's Halo Effect Boosts Performance Across Your Marketing Mix
Is Brand Purpose Overrated?
Why your brand matters, and how to prove it
Why media quality isn’t what you think it is
Are Olympic Sponsorships Worth the Gold?
How Different Generations Watch TV
The secret to multi-channel marketing success
AI's Role in Revolutionizing Market Research
Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'
Should competitors shape your marketing?
How to be a Creative Marketer with Vivienne Wan
The Battle for Effectiveness with Mark Ritson
Watch: How to Transform Your Linear and CTV Campaigns for Max ROI
Why Linear and Connected TV Are Better Together
Mind-blowing marketing research
The hottest marketing channel of 2024
9 Podcasts Every CMO Should Listen to in 2024
Is the era of advertising over?
CTV Advertisers Should Rethink How They Use Data for Targeting
Who said TV couldn't be targeted?
Marketing Architects Unveils 'Smart Targeting' to Improve CTV Performance
The true cost of digital advertising
Why CTV Is Evolving Beyond Walled Gardens
Podcast: Angela Voss Talks the Power of TV with The Sleeping Barber
How broad is your reach?
Webinar: Everything Wrong with TV Measurement
Our position on politics... in advertising!
Special Edition: The problem with TV attribution
New Research From Marketing Architects Discovers TV Attribution Gaps
Mastering brand marketing measurement
Psychological principles in marketing
How to Know When You've Outgrown Your TV Agency
Why TV Advertising Still Rules Brand-Building
Trends every marketer should watch
Debunking B2B Myths with Peter Weinberg
The myths holding your marketing back
Clicks, algorithms, and the secrets of social media
Trust & Will Helps You 'Make It Count' in New TV Campaign
The Great Brand Loyalty Debate
Watch: How to Build ROI-Positive TV Campaigns
The hidden risk of low-quality media
How To Accurately Measure CTV Campaign Results
Marketing beyond the spotlight
Breaking the digital doom loop
Why it’s better to cast a wide net
The state of marketing research
How to Target Your Audience on CTV
MMM’s making a comeback
Marketing Architects Launches Venture Incubator Misfits & Machines
How Salesforce thinks about brand marketing
How to Craft a Cost-Effective CTV Advertising Strategy
The problem with fitting in
How to Set Up a Measurable TV Campaign
How Annika Buys Media For High-Performing TV Campaigns
Brand is more than a buzzword
Is 2024 the year of CTV?
Is anyone paying attention?
2024 Marketing Predictions
Scan, Connect, Engage: The Power of QR Codes in Advertising
Quick response, big impact
How to Boost TV Performance With QR Codes: Original QR Code Research
AI and reimagining the agency model
How to market to your CFO
Smoothing the holiday shopper's buying journey
Digital Ads That Stick And Drive Clicks
Bypassing the Google Tax
Targeted marketing struggles with profitability
Podcast: Angela Voss Talks Industry Transformation on Adweek's Marketing Vanguard
Podcast: Angela Voss Joins Marketing Today To Discuss A Better Way to Do TV
Closing the Creativity Gap
What data says about marketing's biggest dilemmas
Webinar: 3 Reasons to Shake Up Your CTV Strategy
CTV and investing in emerging channels
Why Your Streaming TV Strategy Might Be Failing, And How to Fix It
Marketing Architects Unveils Streaming TV Platform for Performance Marketers
Why your marketing might be missing the mark
Unlocking high-impact marketing beyond Barbie
Why customers aren’t feeling your ads
Translating “marketing” to the board
Are you ABLE to break the B2B mold?
Why TV’s not just a brand channel
Breaking down TV’s price dilemma
Webinar: Effectiveness Principles for TV Advertising
Bigger reach, bigger rewards?
Steve Babcock Joins Marketing Architects as Chief Creative Officer
Reach, Revenue and ROI: Three Principles for Effective TV Advertising
Does awareness or affinity drive brand growth?
How To Target Your Audience With TV Advertising
The Showdown on Paid vs Owned vs Earned Media
The Creative Battle: Awards vs. Results
Is the future of targeting contextual?
How To Measure a TV Advertising Campaign's Effectiveness
The creative disruptor you can’t ignore
The Future of Targeting is Contextual for Streaming Advertisers
How to build a high-performing marketing team
Tesla is revving up the advertising engine
What is All-Inclusive TV Advertising and How Does it Work?
Shedding light on the dark funnel
The forgotten power of B2B brand-building
B2B Marketing: How TV Advertising Can Power Business Growth for B2B
Why Targeting Everyone is a Bad Idea
How Much Does a TV Advertising Campaign Cost?
How Airbnb used brand awareness to drive profitability
The truth about brand awareness
Behavioral Targeting: Clicks, Confusion and Creepy Ads
The Top 11 Marketing Podcasts for CMOs in 2023
Is the clock ticking for TikTok?
How will AI reshape marketing and advertising?
A Performance Marketer's Guide to Streaming TV in 2023
How measurable are upper-funnel marketing channels?
Should you advertise during a recession?
Quince Shares Affordable Luxury on National TV
Digital dangers, targeting and bothism
What Marketers Should Know About the Evolution of TV Advertising
The Application of AI in Marketing, Advertising and Media Buying
How to Avoid the Top 5 Mistakes Advertisers Make on TV
The Future of Print is on TV
What to Look For in a TV Advertising Agency
5 Trends Marketers Should Know About in 2023
How To Rethink Copytesting for the Rise of Holistic Performance TV
Angela Voss Named Marketing Architects' New CEO
How Does Your Website Affect TV's Performance?
The Pitfalls of IP-Based Targeting in Streaming Campaigns
CTV Advertising: What is it and How Does it Work?
Does TV Advertising Drive Sales?
Uncommon Goods Connects With Holiday Shoppers Through TV
Does TV Advertising Still Matter?
Streaming TV vs Digital Video
Do My Customers Watch TV?
Webinar: TV Advertising's Upside During a Downturn
How Does TV Advertising Build Trust?
The Key To CTV Success Is Putting Your Audience First
Crutchfield Sparks Excitement With New TV Campaign
Marketing Architects Improves Streaming TV Targeting
The Future of TV Advertising for Performance Marketers
Streaming Data Is Advertisers' Best Asset... And Biggest Threat
Understanding Linear TV: What is it and How Does it Work?
Watch: Growing Market Share With TV
4 Keys to Preventing CTV Ad Fraud
Webinar: Doubling Down on First-Party Data with TV
Plow & Hearth Celebrates the Comfort of Home on National TV
7 Podcasts Every CMO Should Listen To
Marketing Architects Optimizes the Customer Experience
SmartAsset Launches a Simpler Road to Retirement on TV
Joybird Airs First TV Campaign
Alto Invests in Growth with National TV
Reducing Online-to-Offline Friction
WeatherBug Launches a Growth-Driven National TV campaign
Webinar: Perfecting Your Streaming Strategy
How Performance Should Inform Your TV Campaign
5 Books That Will Persuade You to Launch TV
How To Design An Accountable TV Campaign
Marketing Architects Steps Forward in Automated Media Buying
3 Types of Businesses That Should Be on TV
5 Tips for Measuring TV Performance
Rethinking the Power of TV Advertising
How data privacy laws should affect your marketing plan
Patriot Software Turns to TV to Reach American Business Owners
Driving your TV Campaign with 1st Party Data
Adorama Launches Holiday TV Campaign with Marketing Architects
Why Automation is Still Media's Most Valuable Asset
Why TV Advertising is Ecommerce’s Next Step
The Ad Battle: YouTube vs Broadcast TV
3 Reasons to Consider TV for Your B2B Brand
How to Rebuild Consumer Trust Through TV and Transparency
What Is Addressable TV Advertising? Is It Right for My Brand?
3 questions every marketer must ask to measure TV performance
CarParts.com Delivers to America Through Rapid Response TV
Nuts.com Responds to Demand for Delivery with TV Advertising
Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS
Quick Chronicles— Stories from Rapid Response TV: Bosley
Quick Chronicles— Stories from Rapid Response TV: Filters Fast
I'd like to thank Television
How brands can navigate political season media buying
If your next big move is hyper-targeting, find a bigger move
The changing role of the CFO - and new skills for the job
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