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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
Aiyanna McSparron
Marketing Director
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What Is Addressable TV Advertising? Is It Right for My Brand?
You’re relaxing at home. The evening’s top prime time drama plays on TV.
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