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This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Catherine Walstad

Catherine Walstad

Vice President, MA Media

Recent Posts:

Answering Your Biggest Questions About CTV in 2025

Connected TV (CTV) is no longer the industry's new kid on the block, having muscled its way into Ame...

The Application of AI in Marketing, Advertising and Media Buying

Chat GPT. Bard. ERNIE Bot.

Do My Customers Watch TV?

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...

4 Keys to Preventing CTV Ad Fraud

What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?

Why Automation is Still Media's Most Valuable Asset

It’s been a whirlwind year for TV.

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Is TV advertising dead?

Despite years of dire predictions, TV advertising continues to outperform other media.

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