contact us

Transformation starts here.
Read More →

Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Catherine Walstad

Catherine Walstad

Vice President, MA Media

Recent Posts:

The Application of AI in Marketing, Advertising and Media Buying

Chat GPT. Bard. ERNIE Bot.

Do My Customers Watch TV?

Increasingly, everyday life moves online. And marketers move along with it, placing emphasis on digi...

4 Keys to Preventing CTV Ad Fraud

What do the names StreamScam, SmokeScreen, RapidFire, and ParrotTerra all have in common?

Why Automation is Still Media's Most Valuable Asset

It’s been a whirlwind year for TV.

What in the world is Advanced TV??

In the not-so-distant past, I lived in a home with one big, old, tube TV with a giant cable box and ...

Is TV advertising dead?

Despite years of dire predictions, TV advertising continues to outperform other media.
All posts

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...