Ready to MOO your marketing forward?

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step system for prioritizing marketing investments, no matter the size of your brand or budget....

Catrina McAuliffe

Catrina McAuliffe

As SVP Brand Strategy, Catrina leads brand and creative strategy for clients at Marketing Architects. With decades of leadership at multi-national agencies on clients like Bayer, Porsche, and Dr. Scholl's, she works with brands to identify strategic and creative opportunities to reach new customers and scale profitably.

Recent Posts:

Why TV Advertising Still Rules Brand-Building

Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh...

5 Trends Marketers Should Know About in 2023

72% of consumers say external pressures are affecting their lives more now than in the past. From in...

How To Rethink Copytesting for the Rise of Holistic Performance TV

Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting...

How Does TV Advertising Build Trust?

When you need advice on something important, who do you seek out? It’s probably someone you know wel...

Why TV Advertising is Ecommerce’s Next Step

The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke...

How to Rebuild Consumer Trust Through TV and Transparency

Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ...

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