--- title: "Marketing Architects: TV Advertising Blog | Catrina McAuliffe" description: As SVP Brand Strategy, Catrina leads brand and creative strategy for clients at Marketing Architects. With decades of leadership at multi-national agencies on clients like Bayer, Porsche, and Dr. Scholl's, she works with brands to identify strategic and creative opportunities to reach new customers and scale profitably. image: https://blog.marketingarchitects.com/hubfs/MA_Logo_1200.jpg --- [![MA\_Horizontal\_RGB\_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) # Transformation starts here. - [Business Strategy (98)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (52)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (182)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [Business Strategy](https://blog.marketingarchitects.com/blog/topic/business-strategy) [Read More →](https://blog.marketingarchitects.com/blog/why-tv-advertising-still-rules-brand-building) ## [Watch: 5 Ways to Build a Challenger Brand that Consumers Trust](https://blog.marketingarchitects.com/blog/watch-5-ways-to-build-a-challenger-brand-that-consumers-trust) Raise your hand if you've ever stopped buying from a brand because it lost your trust. ## Catrina McAuliffe ![Catrina McAuliffe](https://blog.marketingarchitects.com/hubfs/Catrina%20McAuliffe_200x200.jpg) As SVP Brand Strategy, Catrina leads brand and creative strategy for clients at Marketing Architects. With decades of leadership at multi-national agencies on clients like Bayer, Porsche, and Dr. Scholl's, she works with brands to identify strategic and creative opportunities to reach new customers and scale profitably. [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Linkedin%20(1)%20(1).png)](https://www.linkedin.com/in/catrina-mcauliffe-621a27b/) ### Recent Posts: ## [Why TV Advertising Still Rules Brand-Building](https://blog.marketingarchitects.com/blog/why-tv-advertising-still-rules-brand-building) Quick—name the biggest brands you know. Coca-Cola. Apple. Amazon. Besides being massively famous, wh... ## [5 Trends Marketers Should Know About in 2023](https://blog.marketingarchitects.com/blog/five-trends-marketers-should-know-about-in-2023) 72% of consumers say external pressures are affecting their lives more now than in the past. From in... ## [How To Rethink Copytesting for the Rise of Holistic Performance TV](https://blog.marketingarchitects.com/blog/how-to-rethink-copytesting-for-the-rise-of-holistic-performance-tv) Frustrated by slowing sales and conflicting digital results, performance marketers are experimenting... ## [How Does TV Advertising Build Trust?](https://blog.marketingarchitects.com/blog/how-does-tv-advertising-build-trust) When you need advice on something important, who do you seek out? It’s probably someone you know wel... ## [Why TV Advertising is Ecommerce’s Next Step](https://blog.marketingarchitects.com/blog/why-tv-advertising-is-ecommerces-next-step) The rise of ecommerce has forever changed the way that customers shop and businesses operate. eMarke... ## [How to Rebuild Consumer Trust Through TV and Transparency](https://blog.marketingarchitects.com/blog/how-to-rebuild-consumer-trust-through-tv-and-transparency) Just when it seemed 2020 couldn’t hold any more surprises, major brands hit pause on their Facebook ... [All posts](https://blog.marketingarchitects.com/blog/all) ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Why your business plan should fit on a napkin](https://blog.marketingarchitects.com/blog/why-your-business-plan-should-fit-on-a-napkin) One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His... ## [6 marketing lies DME companies shouldn’t believe](https://blog.marketingarchitects.com/blog/6-marketing-lies-dme-companies-shouldnt-believe) Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a... ## [How to name a no. 1 brand](https://blog.marketingarchitects.com/blog/how-to-name-a-no.-1-brand) What do all champion brand names have in common? They’re memorable, they make you feel something and you ... 110 Cheshire Lane, Suite 200 Minneapolis, MN 55305 952-449-2500 info@markarch.com © 2020 Marketing Architects ![Marketing Architects](https://blog.marketingarchitects.com/hubfs/azure-site/MA-stacked-Logo2X.png "Marketing Architects") [![email us](https://blog.marketingarchitects.com/hubfs/footer-ermail.png "email us")](mailto:info@markarch.com) [![Facebook](https://blog.marketingarchitects.com/hubfs/footer-facebook.png "Facebook")](https://www.facebook.com/MarketingArchitects/) [![LinkedIn](https://blog.marketingarchitects.com/hubfs/footer-linkedin.png "LinkedIn")](https://www.linkedin.com/company/marketingarchitects) [![Twitter](https://blog.marketingarchitects.com/hubfs/footer-twitter.png "Twitter")](https://twitter.com/markarch) [![Instagram](https://blog.marketingarchitects.com/hubfs/footer-instagram.png "Instagram")](https://www.instagram.com/marketing_architects/) ![Marketing Architects, Inc. BBB Business Review](https://seal-minnesota.bbb.org/seals/blue-seal-280-80-bbb-96126640.png) [privacy policy](https://www.marketingarchitects.com/privacy-policy) ```json { "@context" : "http://schema.org", "@type" : "Organization", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "customer service", "telephone" : "+1-952-449-2500" } ], "logo" : "https://www.marketingarchitects.com/hs-fs/hubfs/MA_Logo_0117_RGB-small.png", "url" : "https://www.marketingarchitects.com/" } ```