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Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Dan Cleveland
VP Analytics
Recent Posts:
CTV Advertisers Should Rethink How They Use Data for Targeting
By the end of this year, more than 68% of the US population will be CTV users according to eMarketer...
How To Target Your Audience With TV Advertising
TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...
Driving your TV Campaign with 1st Party Data
No advertiser hopes to overlook customers. No brand wants to misidentify their audience. So why, whe...
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