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TV Creative Pretesting is No Longer Optional
You've just invested hundreds of thousands of dollars in a stunning new TV commercial. The production value is pristine, the talent’s perfect, and your team absolutely loves it. Six weeks la...
Dan Cleveland
VP Analytics
Recent Posts:
CTV Advertisers Should Rethink How They Use Data for Targeting
By the end of this year, more than 68% of the US population will be CTV users according to eMarketer...
How To Target Your Audience With TV Advertising
TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...
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