Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

Dan Cleveland

Dan Cleveland

As VP of Analytics, Dan builds measurement and targeting strategies to understand and elevate TV’s impact. With decades of experience in data science, he helps brands make data-driven decisions so they can scale on TV with confidence.

Recent Posts:

CTV Advertisers Should Rethink How They Use Data for Targeting

CTV targeting relies heavily on third-party IP-based data that's inaccurate, expensive, and increasi...

How To Target Your Audience With TV Advertising

TV advertising is no stranger to misconceptions. Talk that no one watches TV or that it’s unmeasurab...

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