Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

Jordan Rossler

Jordan Rossler

As VP of Media Analytics, Jordan leads the data and tools that power Annika's buying decisions. He integrates advanced analytics, automation, and predictive modeling to optimize media effectiveness at scale, while ensuring the highest quality data is driving the decision-making behind our buys.

Recent Posts:

Cost is the Hidden Multiplier in Your TV Campaigns

Cost is the biggest multiplier in TV performance. Lowering CPMs often drives more ROI than marginal ...

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