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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Marin Suska

Marin Suska

VP Client Growth

Recent Posts:

Patriot Software Turns to TV to Reach American Business Owners

Accounting and payroll software company partners with Marketing Architects for national television p...

Adorama Launches Holiday TV Campaign with Marketing Architects

Full-service destination for photo, video and electronics went from concept to on-air in one month b...

CarParts.com Delivers to America Through Rapid Response TV

Ecommerce auto parts retailer launches national TV campaign fast with Marketing Architects.

Quick Chronicles— Stories from Rapid Response TV: Filters Fast

COVID-19 demands have created a temporary chink in Amazon’s armor, and some DTC brands are taking no...

I'd like to thank Television

At the recent 77th Annual Golden Globe Awards, Ellen DeGeneres received the Carol Burnett Award, hon...

Love Your Melon brand launches national TV ad campaign

Minneapolis-based apparel brand dedicated to supporting the fight against pediatric cancer partners ...
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