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Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Marketing Architects Editorial Team

Marketing Architects Editorial Team

Marketing Architects Editorial Team | A collection of the biggest and brightest minds in the Direct Response Marketing Industry

Recent Posts:

How to Craft a Cost-Effective CTV Advertising Strategy

Today, 39% of total TV viewing time takes place on streaming TV. More than 4 in 5 US households have...

What is All-Inclusive TV Advertising and How Does it Work?

TV advertising is complex and expensive. And the traditional agency model isn’t built to make it any...

How Much Does a TV Advertising Campaign Cost?

TV advertising is known for being pricey. After all, the cost of Super Bowl ad time is highly public...

CTV Advertising: What is it and How Does it Work?

What is CTV Advertising? Connected TV advertising refers to advertising shown on any internet-connec...

Understanding Linear TV: What is it and How Does it Work?

What is linear TV? Linear TV, often referred to as traditional broadcast TV, encompasses cable and s...
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