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Ritson goes back to the marketing basics

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...

Marrika Zapiler

Marrika Zapiler

As Director of AI Product Optimization, Marrika builds AI-powered tools that improve campaign performance at Marketing Architects. With deep experience in streaming TV and programmatic advertising, she leads initiatives that enable scalable execution and stronger media investment outcomes for clients.

Recent Posts:

Inventory Glut and Curation Strategies Shake Up CTV Ad Costs

A surge in CTV inventory is pushing CPMs down, but also increasing the number of intermediaries, cre...

Why CTV Is Evolving Beyond Walled Gardens

AVOD is taking over streaming as every major platform, including Amazon Prime Video, now offers ad-s...

The Key To CTV Success Is Putting Your Audience First

It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
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