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Marketing effectiveness on a budget
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Marrika Zapiler
Director of Advanced TV
Recent Posts:
Inventory Glut and Curation Strategies Shake Up CTV Ad Costs
Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...
Why CTV Is Evolving Beyond Walled Gardens
Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
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