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TV Creative Pretesting is No Longer Optional
You've just invested hundreds of thousands of dollars in a stunning new TV commercial. The production value is pristine, the talent’s perfect, and your team absolutely loves it. Six weeks la...
Marrika Zapiler
Director of Advanced TV
Recent Posts:
Inventory Glut and Curation Strategies Shake Up CTV Ad Costs
Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...
Why CTV Is Evolving Beyond Walled Gardens
Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...
The Key To CTV Success Is Putting Your Audience First
It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
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