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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Marrika Zapiler

Marrika Zapiler

Director of AI Product Optimization

Recent Posts:

Inventory Glut and Curation Strategies Shake Up CTV Ad Costs

Two powerful forces are colliding in Connected TV (CTV): a flood of new inventory and an urgent need...

Why CTV Is Evolving Beyond Walled Gardens

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...

The Key To CTV Success Is Putting Your Audience First

It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...
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