Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Marrika Zapiler

Director of Advanced TV

Recent Posts:

Why CTV Is Evolving Beyond Walled Gardens

Five years ago, there were just 84 million AVOD viewers. Today, there are more than 180 million acco...

The Key To CTV Success Is Putting Your Audience First

It's no secret that all eyes are on streaming TV, as consumers continue to shift their viewing habit...

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