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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Matt Hultgren

Matt Hultgren

Chief Analytics Officer

Recent Posts:

Meet Abbot. The future of TV conversion.

We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift...
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