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Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Matt Hultgren
Vice President, Analytics
Recent Posts:
A love story: direct response + mobile
Once, long ago, there was a highly effective marketing method that consistently delivered—it was cal...
Meet Abbot. The future of TV conversion.
We know that when direct response marketing (DRM) integrates with digital engagement it gives a lift...
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