Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...

Nicole Nye

Nicole Nye

As VP of Client Growth at Marketing Architects, Nicole Nye leads campaign strategy for national brands. With 25+ years of experience across retail, healthcare, and financial services, she helps clients harness TV advertising to drive measurable, long-term growth.

Recent Posts:

SmartAsset Launches a Simpler Road to Retirement on TV

MINNEAPOLIS, MN—December 27th, 2021—SmartAsset, an online destination for financial advice and marke...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...