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The real price of live sports advertising

This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...

Paul Jackson

Paul Jackson

Chief Media Officer

Recent Posts:

How brands can navigate political season media buying

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

Marketing Architects hires Ron Blevins as VP of Media

Blevins brings experience and expertise to expand Marketing Architects’ media platform

Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Programmatic TV Advertising: What is it and How Does It Work?

In the ever-changing world of digital marketing, television has been transformed by leaps and bounds...
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