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Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Paul Jackson

Paul Jackson

Chief Media Officer

Recent Posts:

How brands can navigate political season media buying

Consumers might be tiring of political advertisements, but the data shows there’s no end in sight.

Marketing Architects hires Ron Blevins as VP of Media

Blevins brings experience and expertise to expand Marketing Architects’ media platform

Meet Annika: AI TV media buying

An AI-driven programmatic approach nets TV advertisers far greater reach—and more profitable opportu...

Programmatic TV Advertising: What is it and How Does It Work?

In the ever-changing world of digital marketing, television has been transformed by leaps and bounds...
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