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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Ron Blevins

Ron Blevins

Vice President of Media

Recent Posts:

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

Remnant isn't what I thought it was

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...
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