Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...

Ron Blevins

Ron Blevins

o As VP of Media Strategy, Ron leads media planning across linear and streaming TV. With 20 years in media, he guides clients through audience research and budget allocation to reach target viewers efficiently and drive profitable growth.

Recent Posts:

The Ad Battle: YouTube vs Broadcast TV

When brands boycotted Facebook, Instagram and Twitter in June, YouTube slipped by mostly unaffected....

Remnant isn't what I thought it was

“Lazy thinking is the enemy of truth” is what my college professor used to tell me. I was always loo...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...