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Making the case for brand with Amica Insurance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The MA Team
Recent Posts:
Special Edition: The surprising truth about TV effectiveness
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Why your customer should be your North Star
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
3 marketing lessons that won’t expire
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Adapting to the Evolving Search Landscape
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
6 Ways Technology is Transforming TV Advertising
It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers o...
Are brand extensions risky business?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Maximize Your Marketing with TV's Halo Effect
Your apparel company just launched its first TV campaign, and new customers driven by TV surge. That...
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