--- title: Meet the Minneapolis shop behind the HurryCane description: Read about Minneapolis DR agency-turned-product developer Marketing Architects sold it famous HurryCane product in this Advertisement Age articles. image: https://blog.marketingarchitects.com/hubfs/Blog_tMeet%20the%20Minneapolis%20Shop.jpg --- [![MA_Horizontal_RGB_4-19-19 copy](https://blog.marketingarchitects.com/hs-fs/hubfs/MA_Horizontal_RGB_4-19-19%20copy.png?width=147&height=32&name=MA_Horizontal_RGB_4-19-19%20copy.png "MA_Horizontal_RGB_4-19-19 copy")](http://www.marketingarchitects.com/) - platforms - [strategy](https://www.marketingarchitects.com/platforms/strategy) - [media](https://www.marketingarchitects.com/platforms/media) - [creative](https://www.marketingarchitects.com/platforms/creative) - [conversion](https://www.marketingarchitects.com/platforms/conversion) - [analytics](https://www.marketingarchitects.com/platforms/analytics) - [blog](https://blog.marketingarchitects.com/blog) [contact us](https://www.marketingarchitects.com/contact-us) - [client login](http://www.mymainsight.com) - [Business Strategy (96)](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [Conversion Tech (10)](https://blog.marketingarchitects.com/blog/topic/conversion-tech) - [Creative Strategy (13)](https://blog.marketingarchitects.com/blog/topic/creative-strategy) - [Media Buying (34)](https://blog.marketingarchitects.com/blog/topic/media-buying) - [News (49)](https://blog.marketingarchitects.com/blog/topic/news) - [Newsletter (174)](https://blog.marketingarchitects.com/blog/topic/newsletter) - [TV Attribution (11)](https://blog.marketingarchitects.com/blog/topic/tv-attribution) - [Business Strategy](https://blog.marketingarchitects.com/blog/topic/business-strategy) - [News](https://blog.marketingarchitects.com/blog/topic/news) [Read More →](https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane) ## [What Cannes 2026 means for your strategy.](https://blog.marketingarchitects.com/blog/what-cannes-2026-means-for-your-strategy) Our media team just got back from Cannes, and we asked them to help us separate the real signals from the award-show hype. This week, we're covering what's worth acting on, from AI's new rol... - [![](https://blog.marketingarchitects.com/hubfs/FaceBook.png)](https://www.facebook.com/sharer/sharer.php?u=https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane&title=Meet%20the%20Minneapolis%20shop%20behind%20the%20HurryCane&picture=https://cdn2.hubspot.net/hubfs/514871/Blog_tMeet%20the%20Minneapolis%20Shop.jpg&description=Read%20about%20Minneapolis%20DR%20agency-turned-product%20developer%20Marketing%20Architects%20sold%20it%20famous%20HurryCane%20product%20in%20this%20Advertisement%20Age%20articles.) - [![](https://blog.marketingarchitects.com/hubfs/Twiiter.png)](https://twitter.com/intent/tweet?source=https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane&text=Meet%20the%20Minneapolis%20shop%20behind%20the%20HurryCane&url=https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane&via=markarch) - [![](https://blog.marketingarchitects.com/hubfs/LinkedIn.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane&title=Meet%20the%20Minneapolis%20shop%20behind%20the%20HurryCane&summary=Read%20about%20Minneapolis%20DR%20agency-turned-product%20developer%20Marketing%20Architects%20sold%20it%20famous%20HurryCane%20product%20in%20this%20Advertisement%20Age%20articles.) - [![](https://blog.marketingarchitects.com/hubfs/email.png)](mailto:someone@example.com?Subject=Meet%20the%20Minneapolis%20shop%20behind%20the%20HurryCane&body=Read%20about%20Minneapolis%20DR%20agency-turned-product%20developer%20Marketing%20Architects%20sold%20it%20famous%20HurryCane%20product%20in%20this%20Advertisement%20Age%20articles.%20%20%20https://blog.marketingarchitects.com/blog/meet-the-minneapolis-shop-that-created-hurrycane) [All Posts](https://blog.marketingarchitects.com/blog) # Meet the Minneapolis shop behind the HurryCane - [Tweet](https://twitter.com/share) Drive Medical, a New York medical equipment manufacturer, is the new owner of HurryCane, the No. 1 selling cane in America. The sale (made official on Aug. 25) includes a partnership with the original owners of the cane, Marketing Architects. Our team will continue to market HurryCane and help Drive with other potential medical product marketing efforts.  The Sept. 8 Advertising Age article features the story behind how HurryCane was conceptualized: *“The genesis of the HurryCane came after a bunch of ideas and contemplations that struck simultaneously. Mr. Hengel's mother-in-law, for instance, wanted to know why products for seniors were drab and gray, while another friend wondered why there weren't more products to help her parents who were aging at home. Around the same time, he read an article that cited falls as the top public health problem for seniors, then also noted the dearth of innovation in the cane category, and suddenly Marketing Architects began collaborating with its product-development sibling ZOOMWORKS on the project.”* Go to the [Ad Age article](http://adage.com/article/agency-news/meet-minneapolis-ad-agency-created-hurrycane/300234/) to read more about Marketing Architects and the HurryCane sale. ![Rob DeMars](https://blog.marketingarchitects.com/hubfs/Blog%20Authors/Rob-DeMars_200x200.jpg) ###### Rob DeMars o As Chief Product Architect, Rob leads new product development for Misfits & Machines. Former Chief Creative Officer at Marketing Architects for 19 years, he built the agency's creative department and now focuses on developing AI tools to solve marketing challenges. ### Stay in the loop - get our content delivered to your inbox ## Related Posts ## [Media fascinated with ad agency-turned-product developer](https://blog.marketingarchitects.com/blog/media-fascinated-with-ad-agency-turned-product-developer) It’s not often you find a performance marketing ad agency that knows how to market a product AND conceptu... ## [Marketing Architects Breaks New Ground in the Race to AI-Powered TV Creative](https://blog.marketingarchitects.com/blog/marketing-architects-breaks-new-ground-in-the-race-to-ai-powered-tv-creative) TV agency Marketing Architects and product development incubator Misfits & Machines build generative ... ## [Marketing Architects creates #1 cane brand, then sells it off](https://blog.marketingarchitects.com/blog/marketing-architects-sells-first-of-concept-to-product-companies-itdeveloped) Aug. 25 marked the sale of Marketing Architect’s HurryCane, the No. 1 selling cane in America. 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