Most performance-driven brands designate far less than half their marketing budget to brand-building.
Digital's short-term results made that a reasonable solution—for a time. But a changing industry landscape means this approach is unsustainable.
Thinking long-term doesn't mean giving up marketing accountability.
But it might mean reevaluating your marketing mix and the value of channels beyond digital. Channels with the power to drive both brand and sales. Channels like TV.
Both linear TV and streaming offer value for performance brands, with the right strategy.
TV isn't the same channel it was 20, or even two, years ago. Today, TV advertising done right can be an essential growth driver for businesses of all types.
