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Ritson goes back to the marketing basics
Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos shows most American marketers can't answer basic questions on their own discipline. This wee...
Touch of Modern launches TV campaign
Touch of Modern Partners with Marketing Architects to Launch New National TV Campaign
How Brand and Performance Marketing Drive Results Together
In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...
Boost marketing with storytelling
For memorability and emotional connections, nothing beats a good story.
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