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When brands try too hard to be relevant
Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...
How Brand and Performance Marketing Drive Results Together
In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...
Boost marketing with storytelling
For memorability and emotional connections, nothing beats a good story.
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