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The demand ceiling every brand hits
This week, we sat down with James Hurman, brand strategist and co-founder of Tracksuit, to talk about “future demand.” He argues that marketers who chase only today's buyers eventually run o...
How measurable are upper-funnel marketing channels?
According to a survey by Ruler Analytics, less than 25% of marketers feel confident they’re tracking...
Should you advertise during a recession?
Budget cuts. Layoffs. Wait, are we even in a recession?
Digital dangers, targeting and bothism
Digital has democratized advertising, allowing more brands to find and reach their audiences online.
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