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Are your marketing metrics lying to you?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Matt Hultgren talks navigating changing world of TV analytics
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...
All attribution is wrong (but do it anyway!)
Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...
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