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Underoutfit Launches First National TV Campaign to Build on Explosive Growth
After becoming a breakout success online, the comfort-first intimates brand is turning to TV advertising to scale awareness and deepen category leadership.
Matt Hultgren talks navigating changing world of TV analytics
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...
All attribution is wrong (but do it anyway!)
Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...
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