platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(86)
Conversion Tech
(11)
Creative Strategy
(8)
Media Buying
(29)
News
(37)
Newsletter
(89)
TV Attribution
(12)
TV Attribution
Read More
→
Marketing’s product disconnect
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Matt Hultgren talks navigating changing world of TV analytics
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analy...
All attribution is wrong (but do it anyway!)
Complicated. Expensive. Unreliable. Frustrating. As Head of the analytics department here at Marketi...
Previous
All posts
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...