Ad-supported viewership on CTV is growing, and so are the opportunities for marketers. Still, despite CTV's advanced targeting and measurement capabilities, performance has largely fallen short of expectations. But effective CTV results are attainable. The key is having the right technology and methodology in place.
In this webinar, Marketing Architects' CEO Angela Voss and VP of Media Catherine Walstad join Adweek to discuss three reasons marketers should shake up their CTV advertising strategy. Tune in to learn:
- How CTV advertising is changing and the implications for marketers
- Why, despite the industry's promises, performance marketers often fall short on CTV
- Strategies to solve CTV's pricing, targeting, distribution and measurement challenges
