TV advertising provides brands massive growth potential, but the channel can be challenging, especially for those needing to prove TV's value beyond a shadow of doubt. And the TV landscape is only gaining complexity as marketers navigate changing viewing behavior and audience fragmentation across linear TV and CTV.
In this webinar, Angela Voss, CEO, and Rob DeMars, Chief Product Architect at Marketing Architects join Alex Brownsell, Head of Content for WARC Media to discuss principles for TV success as determined by real-world client campaigns and marketing effectiveness research. Tune in to learn:
- Why TV advertisers should pursue reach, rather than tight targeting on the channel.
- Why cost is the greatest determinant of ROI on TV.
- How to drive both brand and sales results with the same commercial.
