Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunities to do exactly that. But it's also led to questions—and misconceptions—about the best way to approach TV advertising.
New data suggests there’s a better way to make TV work than going all-in on its newest form. In fact, 73% of marketers agree linear and CTV work better together to achieve their marketing objectives.
In this Adweek webinar, Marketing Architects CEO Angela Voss and Bosley SVP Marketing Andy Spivak share data on the current effectiveness of both linear TV and Connected TV, explore how the lines between different forms of TV are blurring in the eyes of both consumers and marketers, and present a compelling case for a holistic approach to TV campaigns. The session also features a real-world success story from Bosley, demonstrating how a strategic blend of linear and streaming TV drove significant growth.
Tune in for a roadmap to making the most of your campaigns across all forms of TV, including:
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Why linear TV shouldn’t be ignored. Data shows 92% of TV households still watch linear programming, and linear commands more than half of total TV viewing time.
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The blurring lines between forms of TV. 74% of households watch both linear and streaming TV. And the top consumer definition for TV encompasses both formats. So if consumers don’t differentiate between forms of TV, why should marketers? Besides, evolving technology is making those formats less increasingly less distinct.
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Why adopting a holistic TV strategy matters. A TV campaign that uses both linear and CTV reaches your audience wherever they watch—at the best price point possible.
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How Bosley used linear and streaming TV to power growth. From starting their TV efforts focused on linear TV to adding in Connected TV, Bosley’s achieved big results on the channel.
