Stop comparing AI to humans

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Strengthening the CEO-CMO Partnership for Business Growth

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The Case for TV as a Strategic Growth Driver

Did you know Airbnb began as just a couple of guys renting out air mattresses? Fast forward, and the...

It's Time For Marketers to Redefine 'TV' and Embrace its Complexity

As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...

Is AI overhyped or the biggest development of our lifetimes?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

How to Run an RFP for Your TV Advertising Campaigns

Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...

Watch: Press Play on Effective TV Advertising at Brandweek

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Webinar: TV's Future is Much More Than Connected

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

How to balance heritage and innovation in marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Webinar: The CTV Opportunity Marketers Are Missing

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

Special Edition: The surprising truth about TV effectiveness

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

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