Marketing Architects: TV Advertising Blog (2)

Watch: Press Play on Effective TV Advertising at Brandweek

"Performance marketing and brand marketing work hand in hand to help drive a business forward.”

Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

Previous All posts Next