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Making the case for brand with Amica Insurance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
How to Run an RFP for Your TV Advertising Campaigns
Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...
Watch: Press Play on Effective TV Advertising at Brandweek
"Performance marketing and brand marketing work hand in hand to help drive a business forward.”
Webinar: TV's Future is Much More Than Connected
Marketers always look to demonstrate value. The rise of Connected TV has introduced new opportunitie...
How to balance heritage and innovation in marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Webinar: The CTV Opportunity Marketers Are Missing
The lines between traditional linear TV and Connected TV (CTV) are blurring. In a webinar hosted by ...
Special Edition: The surprising truth about TV effectiveness
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Why your customer should be your North Star
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Everything Wrong with TV Measurement: The Attribution Playbook for TV Advertisers
TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...
3 marketing lessons that won’t expire
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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