Marketing Architects: TV Advertising Blog (2)

Why your media mix is lying to you

This week, we're digging into why so many marketers know how to craft a healthy media mix, but don’t...

This week, we're digging into WARC’s Multiplier Playbook and asking a hard question: if we know bran...

Marketers predict the winner of their own creative tests about as often as a coin flip, and on TV th...

This week, we're sitting down with Peter Sengenberger, 25-year media pro, Substack writer, and self-...

This week we're tackling one of marketing's most enduring debates: is the traditional marketing funn...

This week, Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Inst...

Mark Ritson is back after 100 episodes, and he brought data. New research he conducted with Ipsos sh...

The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s...

This week, Phill Agnew, host of the UK's number one marketing podcast, "Nudge", joined us to break d...

Third-party audience data used for targeting are less accurate than most marketers assume. One study...

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