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The false choice that’s killing effectiveness
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Marketing effectiveness on a budget
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why CPM is king
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to Crack the Connected TV Code
You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...
Cost is the Hidden Multiplier in Your TV Campaigns
The most successful NBA player shoots one free throw. You shoot one hundred. Who makes more baskets?
Stop the marketing hamster wheel
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story
The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...
Recession-proof your marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Get noticed or be different?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Watch: Your CTV Performance Playbook
You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.
Trust & Will's 'Make it Count' Campaign Wins Creative Awards
Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...
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