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Your attention strategy is probably backwards
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
Webinar: Why TV Works Harder with Brand AND Sales Goals
Marketers have been told to choose. Build the brand or drive sales. Play the long game or deliver re...
Why audio wins on efficiency
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
WARC Report: TV's real impact on your funnel
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Brand vs performance is a false choice
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The new sports advertising playbook
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to earn the board’s respect
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The uncomfortable truth about brand purpose
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Your brand assets may be working against you
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
When psychology meets marketing reality
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Stop wasting "brain space" with bad brand decisions
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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