The false choice that’s killing effectiveness

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Marketing effectiveness on a budget

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Why CPM is king

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

How to Crack the Connected TV Code

You're scrolling through streaming TV options, debating between Severance, Yellowstone, or catching ...

Cost is the Hidden Multiplier in Your TV Campaigns

The most successful NBA player shoots one free throw. You shoot one hundred. Who makes more baskets?

Stop the marketing hamster wheel

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

Recession-proof your marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Get noticed or be different?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Watch: Your CTV Performance Playbook

You trusted Connected TV (CTV) to deliver growth. You poured in budget. You bought the hype.

Trust & Will's 'Make it Count' Campaign Wins Creative Awards

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...