Marketing Architects: TV Advertising Blog (2)

8 marketing effectiveness podcasts to add to your queue in 2026

Not every marketing podcast is designed to make you a better marketer.

Attention metrics are everywhere. Some experts swear by them. Others say they're a waste of money. T...

Brands today suffer from an epidemic of conformity. Everyone's chasing consumers with the same promi...

Marketing has become obsessed with efficiency over the past decade. ROI dashboards. Cost per lead op...

Many marketers think creative wins campaigns.

This week, we're tackling one of the most misunderstood topics in branding: distinctiveness. What do...

What if the problem isn’t that your brand campaigns don’t drive sales? Or that your performance mark...

Partnership brings together brand and performance expertise across TV and digital advertising.

TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sp...

OpenAI just launched its first global brand campaign. Despite having access to the most advanced AI ...

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