Marketing Architects: TV Advertising Blog (2)

Stop over-targeting. Start reaching.

This week, we're tackling a question that trips up even the most experienced marketers: how do you a...

Hypertargeting on Connected TV consistently underperforms broad-reach strategies. Marketing Architec...

This week, we threw caution (and our taste buds) to the wind. Elena, Angela and Rob shared their bol...

TV agency Marketing Architects announces a new media-buying capability that automatically directs me...

CTV advertising is not broken. The way most brands are buying, targeting, and measuring it is.

This week, we're digging into brand trust with Catrina McAuliffe, SVP of Brand Strategy at Marketing...

This week, we're digging into the science of ad personalization. A meta-analysis of 53 studies tells...

TV agency Marketing Architects shares a new AI tool that lets brands customize TV creative without s...

Companies that separate brand and performance marketing make both less effective. TV advertising bui...

Everyone has an opinion on CPMs these days, and most of them are pretty strong. This week, Chief Med...

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