Marketing Architects: TV Advertising Blog (2)

Brand vs Performance: Why TV Advertisers are Done Choosing

Companies that separate brand and performance marketing make both less effective. TV advertising bui...

Everyone has an opinion on CPMs these days, and most of them are pretty strong. This week, Chief Med...

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV....

This week, we're revisiting one of the most important principles in modern marketing: the 95/5 rule....

The 95-5 rule developed by John Dawes states that at any given time, 95% of your potential buyers ar...

95% of potential B2B buyers aren’t shopping right now. Most B2B budgets overfund targeting the 5% of...

Media flighting, or running ads in concentrated bursts around key moments, is one of the most common...

This week, we sat down with our own CFO, Brent Longval, to find out how finance really evaluates mar...

Transparent TV measurement gives advertisers access to granular campaign data, including airing-leve...

This week, we're introducing the Marketing Order of Operations (MOO). Think of it as a step-by-step ...

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