Marketing Architects: TV Advertising Blog

Angela Voss

Chief Client Officer

There is a common belief that a mass-reach channel like TV advertising only effectively drives brand...

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

When does a holiday advertising blitz make sense for your brand?

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busines...

It’s happening to you. And the longer you wait, the quicker you’ll lose ground.

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