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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Angela Voss

Angela Voss

CEO

Recent Posts:

If your next big move is hyper-targeting, find a bigger move

Every day, 2.5 quintillion bytes of data are created. As consumers, our minute-by-minute behavior – ...

Stop the "brand" vs. "performance" battle. Choose smart marketing instead.

How Brand and Performance Marketing Drive Results Together

In the past, “Brand Marketing” and “Performance Marketing” were considered two independent and highl...

Who's influencing your customers?

More than all other media combined, TV can build a lasting—and profitable—romance with consumers.

This President's Day, get the most from your Benjamins

When does a holiday advertising blitz make sense for your brand?

Engaging millennials with TV advertising

We know what can happen when a company tries to market to millennials and misses the mark. Awkward a...

8 ways to do retail right

Part 6 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Scaling your busines...
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