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Why 'purpose' might be doing more harm than good

This week, we're questioning one of marketing's most popular ideas: brand purpose. Writer and creative Nick Asbury makes the case that purpose isn't just ineffective, it might be actively ba...

Chuck Hengel

Chuck Hengel

Chuck founded Marketing Architects in 1997 and pioneered the All-Inclusive TV model. After serving as CEO for more than 25 years, the marketing statistician transitioned to a new role as Executive Chairman, in which he leads new venture development.

Recent Posts:

What category disruptors can teach your brand?

Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...

Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

How your CMO can beat the odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

Chuck's Wednesday Wisdom: right vs. left brain marketing

We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Entrepreneurs: how to say goodbye to your product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entrepreneu...

Amazon: a business owner’s friend or foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...

Why it matters that grandma's shopping online

Part 3 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America Grandma’s shopping o...

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research...
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Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...