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Are your marketing metrics lying to you?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

Chuck Hengel

Chuck Hengel

Founder & CEO

Recent Posts:

Chuck's Wednesday Wisdom: what marketers can learn from investors

What can marketing leaders learn from the sharpest minds in investing? Watch this edition of Chuck's...

Omnichannel marketing = more loyalty

Brands must break down online and offline silos to meet consumer expectations.

What category disruptors can teach your brand?

Remember the last time you used a map? Asked the neighbor to check on your house while you’re away? ...

Customer experience (CX) takes center stage

Embracing the broader, more strategic role of Chief Journey Officer helps marketers demonstrate sust...

How your CMO can beat the odds

The expiration date for CMOs continues to shrink. Here’s how to make your mark quickly—and keep your...

Chuck's Wednesday Wisdom: right vs. left brain marketing

We make decisions with the right side of our brain. It's also our emotional side. So, in a marketing...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to...

Entrepreneurs: how to say goodbye to your product

Part 7 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America For most entrepreneu...

Amazon: a business owner’s friend or foe?

Part 5 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America

7 ways to tell your product’s ready to scale

Part 4 of The HurryCane Story; From Napkin to the No. 1 Selling Cane in America You’ve created an am...
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