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Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...

Chuck Hengel

Chuck Hengel

Chuck founded Marketing Architects in 1997 and pioneered the All-Inclusive TV model. After serving as CEO for more than 25 years, the marketing statistician transitioned to a new role as Executive Chairman, in which he leads new venture development.

Recent Posts:

How Performance Should Inform Your TV Campaign

When it comes to marketing, do what works.

How To Design An Accountable TV Campaign

Marketing today is more closely tied to business growth than ever before. Businesses demand a direct...

3 Types of Businesses That Should Be on TV

Not every business should advertise on TV, but several types tend to overlook the channel in their s...

Rethinking the Power of TV Advertising

What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? An...

Chuck's Wednesday Wisdom: data analysis collaboration

Are your data analysis techniques restricting your growth? And could a solution be found within the ...

It's not Google's fault they arbitrage your marketing results

It's time to make search a priority for the C-suite. If you search for the phrase “the greatest inve...

The supreme secret to success on TV: move from KPIs to KMIs.

I get it. My first job was as a marketing statistician. A data grubber. The source of proof for mark...

TV Campaign Helps Touch of Modern Reach Major Milestone

VAB National Commercial Showcases Marketing Architects Ecommerce Client

Chuck's Wednesday Wisdom: 2018 wrap-up

A lot happened in the marketing world in 2018.... Hear what our CEO thinks the largest trends were, ...

Chuck's Wednesday Wisdom: what marketers can learn from investors

What can marketing leaders learn from the sharpest minds in investing? Watch this edition of Chuck's...
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