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Watch: TV Like Digital and Other Connected TV Myths

Many brands buy Connected TV like digital advertising when it should be bought and measured like TV. Common CTV myths around cost, frequency, targeting, and measurement are quietly wasting a...

Elena Jasper

Elena Jasper

As Chief Marketing Officer, Elena leads marketing and strategic partnerships at Marketing Architects. Co-host of The Marketing Architects Podcast, she translates marketing effectiveness research into accessible insights that help marketers understand how TV advertising drives growth.

Recent Posts:

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Shopkick launches TV campaign with agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...
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