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When brands try too hard to be relevant

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to connect with consumers in new ways. This week, Professor Tyler Milfeld of the Villanova School ...

Elena Jasper

Elena Jasper

CMO

Recent Posts:

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Shopkick launches TV campaign with agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...
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