The real price of live sports advertising

This week, we're breaking down the business behind the biggest, most commercialized World Cup ever. We look at what ticket surge pricing, hydration-break ads, and stadium sponsorships mean f...

Elena Jasper

Elena Jasper

As Chief Marketing Officer, Elena leads marketing and strategic partnerships at Marketing Architects. Co-host of The Marketing Architects Podcast, she translates marketing effectiveness research into accessible insights that help marketers understand how TV advertising drives growth.

Recent Posts:

Quick Chronicles— Stories from Rapid Response TV: 1-800-HANSONS

After weeks of high-speed business challenges and change due to COVID-19, there is one trend we can ...

Shopkick launches TV campaign with agency Marketing Architects

MINNEAPOLIS (October 1, 2019) – Shopkick, a leading shopping rewards app, makes its national televis...

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