Marketing Architects: TV Advertising Blog

The MA Team

Babcock brings two decades of advertising experience and creative expertise to All-Inclusive TV agen...

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Several weeks ago, Google announced they would disable cookies for 1% of Chrome users starting at th...

The last few months, following AI news has been quite the rollercoaster ride.

Marketing’s fought to prove its value to the C-Suite for years.

In 2020, Chrysler spend $784 on R&D and $644 on advertising per car sold.

The dark funnel.

Microsoft is the world’s most valuable B2B brand, worth $137 billion.