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Your attention strategy is probably backwards

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The MA Team

The MA Team

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Marketing effectiveness on a budget

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Why CPM is king

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Stop the marketing hamster wheel

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

National Retailer J.Jill and Marketing Architects Debut New TV Campaign to Tell a Deeper Brand Story

The women’s apparel brand highlights authentic style and personal growth in a new multi-market TV ca...

Recession-proof your marketing

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Get noticed or be different?

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Trust & Will's 'Make it Count' Campaign Wins Creative Awards

Digital estate planning leader Trust & Will earns national recognition for a TV campaign reshapi...

What you’re getting wrong about targeting

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...

Underoutfit Launches First National TV Campaign to Build on Explosive Growth

After becoming a breakout success online, the comfort-first intimates brand is turning to TV adverti...

The science behind market share growth

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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