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Why CPM is king
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The MA Team
Recent Posts:
Marketing’s product disconnect
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Ad Fatigue: When Less Really Is More
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
What does marketing as a revenue center really look like?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Making the case for brand with Amica Insurance
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Stop waiting to use AI for marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Unlocking TV Advertising's Power: Insights from Peter Field
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
TV's Golden Age: The Future of TV Advertising in 2025
When was TV’s ‘golden age?’
Strengthening the CEO-CMO Partnership for Business Growth
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
It's Time For Marketers to Redefine 'TV' and Embrace its Complexity
As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...
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