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TV Creative Pretesting is No Longer Optional
You've just invested hundreds of thousands of dollars in a stunning new TV commercial. The production value is pristine, the talent’s perfect, and your team absolutely loves it. Six weeks la...
The MA Team
Recent Posts:
Strengthening the CEO-CMO Partnership for Business Growth
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
It's Time For Marketers to Redefine 'TV' and Embrace its Complexity
As marketers, we follow where the consumers go. And right now, we have questions about how they’re e...
Is AI overhyped or the biggest development of our lifetimes?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to Run an RFP for Your TV Advertising Campaigns
Your brand's message beams into millions of living rooms, driving new levels of business growth. Tha...
How to balance heritage and innovation in marketing
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Special Edition: The surprising truth about TV effectiveness
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Builds Annika Audience™ For Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return...
Why your customer should be your North Star
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
3 marketing lessons that won’t expire
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The science of marketing with Byron Sharp
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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