Making the case for brand with Amica Insurance

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The MA Team

The MA Team

Recent Posts:

Why customers aren’t feeling your ads

Ever wonder why some ads stick with you for years, even decades, while others are just... meh? Leani...

Translating “marketing” to the board

Proving marketing’s value to the business isn’t a new challenge. But it is an incredibly persistent ...

Are you ABLE to break the B2B mold?

The B2B Institute and System1 recently partnered to evaluate the effectiveness of 2,500 B2B ads.

Why TV’s not just a brand channel

There are many marketing debates.

Breaking down TV’s price dilemma

It's no secret that brand channels traditionally require a major investment.

Bigger reach, bigger rewards?

In an era where digital advertising allows targeting to just those most likely to become customers, ...

Steve Babcock Joins Marketing Architects as Chief Creative Officer

Babcock brings two decades of advertising experience and creative expertise to All-Inclusive TV agen...

Does awareness or affinity drive brand growth?

Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty.

The Showdown on Paid vs Owned vs Earned Media

Only 11% of US digital marketing budgets goes to earned media. But it's a growing focus for brands a...

The Creative Battle: Awards vs. Results

75% of marketers struggle to link creative activities to commercial returns. 80% find it difficult t...

Stay in the loop - get our content delivered to your inbox

Related Posts

Why your business plan should fit on a napkin

One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...

6 marketing lies DME companies shouldn’t believe

Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...

How to name a no. 1 brand

What do all champion brand names have in common? They’re memorable, they make you feel something and you ...