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TV in 2026: The Future of Advertising's Most Powerful Channel
TV advertising is evolving at record speed. Streaming platforms are launching ad-supported tiers, sports rights are fragmenting across networks, and political ad spend is ramping up for midt...
The MA Team
Recent Posts:
Why your brand matters, and how to prove it
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Why media quality isn’t what you think it is
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Are Olympic Sponsorships Worth the Gold?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Understanding TV Viewing Habits Across Generations
Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV...
The secret to multi-channel marketing success
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
AI's Role in Revolutionizing Market Research
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
Marketing Architects Reveals AI Pretesting Tool 'ScriptSooth'
TV agency Marketing Architects presents a new way to predict TV creative performance long before a c...
Should competitors shape your marketing?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
How to be a Creative Marketer with Vivienne Wan
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
The Battle for Effectiveness with Mark Ritson
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering yo...
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