platforms
strategy
media
creative
conversion
analytics
blog
contact us
client
login
Transformation starts here.
Business Strategy
(86)
Conversion Tech
(11)
Creative Strategy
(8)
Media Buying
(29)
News
(37)
Newsletter
(84)
TV Attribution
(12)
Newsletter
Read More
→
Is your ad budget going to waste?
This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...
The MA Team
Recent Posts:
Bypassing the Google Tax
In 2023, Google and Amazon will rake in a staggering $57 billion and $24 billion in ad revenues from...
Targeted marketing struggles with profitability
Targeting might be modern marketing’s top focus. Which makes sense. Every campaign should prioritize...
Closing the Creativity Gap
Are businesses ignoring their greatest growth lever? Despite a heightened focus on growth, businesse...
What data says about marketing's biggest dilemmas
What’s the overlap between brand and performance marketing? How do you prove marketing’s value to th...
CTV and investing in emerging channels
Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new opportunities t...
Marketing Architects Unveils Streaming TV Platform for Performance Marketers
All-Inclusive TV advertising agency Marketing Architects introduces Annika Streaming, the first oppo...
Why your marketing might be missing the mark
The term "marketing effectiveness" has gained attention lately, but what does it really mean? And wh...
Unlocking high-impact marketing beyond Barbie
By now you’re probably tired of seeing articles on Barbie’s marketing brilliance. Because most “lear...
Why customers aren’t feeling your ads
Ever wonder why some ads stick with you for years, even decades, while others are just... meh? Leani...
Translating “marketing” to the board
Proving marketing’s value to the business isn’t a new challenge. But it is an incredibly persistent ...
Previous
All posts
Next
Stay in the loop - get our content delivered to your inbox
Related Posts
Why your business plan should fit on a napkin
One of my favorite quotes comes from Apple CEO Steve Jobs, who was asked if he did customer research. His...
6 marketing lies DME companies shouldn’t believe
Whether or not you have a role in the durable medical equipment (DME) industry, the question begs to be a...
How to name a no. 1 brand
What do all champion brand names have in common? They’re memorable, they make you feel something and you ...