Making the case for brand with Amica Insurance

This newsletter comes from the hosts of The Marketing Architects, a research-first show answering your biggest marketing questions. Find us on Apple Podcasts or wherever you listen to podcas...

The MA Team

The MA Team

Recent Posts:

Smoothing the holiday shopper's buying journey

The holiday shopping season is upon us! In fact, for some consumers, it’s already over. More than ha...

Digital Ads That Stick And Drive Clicks

Over the last two decades, marketers have shifted from traditional channels to digital ones—but the ...

Bypassing the Google Tax

In 2023, Google and Amazon will rake in a staggering $57 billion and $24 billion in ad revenues from...

Targeted marketing struggles with profitability

Targeting might be modern marketing’s top focus. Which makes sense. Every campaign should prioritize...

Closing the Creativity Gap

Are businesses ignoring their greatest growth lever? Despite a heightened focus on growth, businesse...

What data says about marketing's biggest dilemmas

What’s the overlap between brand and performance marketing? How do you prove marketing’s value to th...

CTV and investing in emerging channels

Connected TV. Podcasts. TikTok. Even virtual reality. They all offer advertisers new opportunities t...

Marketing Architects Unveils Streaming TV Platform for Performance Marketers

All-Inclusive TV advertising agency Marketing Architects introduces Annika Streaming, the first oppo...

Why your marketing might be missing the mark

The term "marketing effectiveness" has gained attention lately, but what does it really mean? And wh...

Unlocking high-impact marketing beyond Barbie

By now you’re probably tired of seeing articles on Barbie’s marketing brilliance. Because most “lear...

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