Marketing Architects: TV Advertising Blog | The Marketing Architects Team

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

The Super Bowl just wrapped, and we couldn't resist reviewing the ads through a marketing effectiven...

Streaming TV is everywhere. It's also confusing, expensive, and easy to buy wrong. This week, we're ...

Media fragmentation has marketers spiraling. Everyone's worried about declining reach and the death ...

Brands chase relevance through repositioning and purpose messaging. Both strategies promise to conne...

TL;DR Last-click attribution over-credits paid search by 190% and under-credits TV by 90%, pushing b...

Creative effectiveness isn't what most people think. This week, Steve Babcock, our Chief Creative Of...

TL;DR Most brands have more potential customers out-of-market than in-market at any time, making gro...

Brand growth for mature companies isn't a miracle. It's just really hard. This week, we're exploring...

This week, we're talking with Josh Blyskal from Profound about the seismic shift happening in search...

This integration drives app-level supply insights, better campaign control, and outcome-driven autom...

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