Marketing Architects: TV Advertising Blog | The Marketing Architects Team (2)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

TV advertising is one of the most powerful marketing channels for business transformation and growth...

It was 2020. With a global pandemic pushing people toward contactless interactions whenever possible...

Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...

CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with top mark...

Ad-supported viewership on CTV is growing, and so are the opportunities for marketers. Still, despit...

Each year, streaming claims a larger portion of TV viewership. Today, 4 in 5 US households have a vi...

TV advertising provides brands massive growth potential, but the channel can be challenging, especia...

TV advertising provides opportunities for brand growth beyond what's possible with highly targeted a...

B2B marketing is changing, and it will never be the same. B2B marketing used to be simple. Well, sim...

It's no surprise streaming has taken over the living room TV. (And all the other screens in your hom...

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