Marketing Architects: TV Advertising Blog | The Marketing Architects Team (2)

The Marketing Architects Team

Curated by our leaders, creatives, analysts, designers, media buyers and more at Marketing Architects.

TV advertising’s been around since the 1940s. It’s one of the most iconic and visible forms of marke...

In many ways, TV has never been better. Time spent with the channel across linear and streaming is o...

“Any marketer who considers walking away from TV advertising would be crazy to do so.”

Marketing Architects CEO Angela Voss recently appeared on The Sleeping Barber podcast to talk about ...

Only 37% of TV advertisers say they’re very confident in their TV measurement. Half say that difficu...

TV advertising is one of the most powerful marketing channels for business transformation and growth...

It was 2020. With a global pandemic pushing people toward contactless interactions whenever possible...

Marketing Architects CEO Angela Voss joins Jenny Rooney, Chief Experience Officer at Adweek, on the ...

CEO Angela Voss joined Alan Hart on Marketing Today, a podcast going behind the scenes with top mark...

Connected TV (CTV) is everywhere in media plans. Budgets are growing. Promises are big. But behind t...